WP_Post_Type Object
(
    [name] => attachment
    [label] => Media
    [labels] => stdClass Object
        (
            [name] => Media
            [singular_name] => Media
            [add_new] => Add New
            [add_new_item] => Add New Post
            [edit_item] => Edit Media
            [new_item] => New Post
            [view_item] => View Attachment Page
            [view_items] => View Posts
            [search_items] => Search Posts
            [not_found] => No posts found.
            [not_found_in_trash] => No posts found in Trash.
            [parent_item_colon] => 
            [all_items] => Media
            [archives] => Media
            [attributes] => Attachment Attributes
            [insert_into_item] => Insert into post
            [uploaded_to_this_item] => Uploaded to this post
            [featured_image] => Featured Image
            [set_featured_image] => Set featured image
            [remove_featured_image] => Remove featured image
            [use_featured_image] => Use as featured image
            [filter_items_list] => Filter posts list
            [items_list_navigation] => Posts list navigation
            [items_list] => Posts list
            [item_published] => Post published.
            [item_published_privately] => Post published privately.
            [item_reverted_to_draft] => Post reverted to draft.
            [item_scheduled] => Post scheduled.
            [item_updated] => Post updated.
            [menu_name] => Media
            [name_admin_bar] => Media
        )

    [description] => 
    [public] => 1
    [hierarchical] => 
    [exclude_from_search] => 
    [publicly_queryable] => 1
    [show_ui] => 1
    [show_in_menu] => 1
    [show_in_nav_menus] => 
    [show_in_admin_bar] => 1
    [menu_position] => 
    [menu_icon] => 
    [capability_type] => post
    [map_meta_cap] => 1
    [register_meta_box_cb] => 
    [taxonomies] => Array
        (
        )

    [has_archive] => 
    [query_var] => 
    [can_export] => 1
    [delete_with_user] => 1
    [_builtin] => 1
    [_edit_link] => post.php?post=%d
    [cap] => stdClass Object
        (
            [edit_post] => edit_post
            [read_post] => read_post
            [delete_post] => delete_post
            [edit_posts] => edit_posts
            [edit_others_posts] => edit_others_posts
            [publish_posts] => publish_posts
            [read_private_posts] => read_private_posts
            [read] => read
            [delete_posts] => delete_posts
            [delete_private_posts] => delete_private_posts
            [delete_published_posts] => delete_published_posts
            [delete_others_posts] => delete_others_posts
            [edit_private_posts] => edit_private_posts
            [edit_published_posts] => edit_published_posts
            [create_posts] => upload_files
        )

    [rewrite] => 
    [show_in_rest] => 1
    [rest_base] => media
    [rest_controller_class] => WP_REST_Attachments_Controller
    [rest_controller] => 
)
Webinar: Social Media Dos And Don’ts: From Content To Buying | INSTOREMAG.COM
Connect with us
mm

Published

on

BY POPULAR DEMAND, Shane O’Neill of INSTORE Marketing returns alongside INSTORE editor-in-chief Trace Shelton to talk social media, including how to craft engaging copy, which type of content triggers action, how to target the best audience for your message and what you should be spending. Social media has evolved quickly since its inception, and using the various media as advertising vehicles can be a complex proposition. O’Neill makes the case that with not a lot of effort, stores can provide engaging, personal content that clients will value, especially in the realm of video.

Over the course of the webinar, O’Neill and Shelton discuss Facebook, YouTube and Instagram (the three most recommended forms of social media for retail jewelers) and how each is best utilized. They talk about how retail jewelers should have a “social content curator” on staff to make sure that good content is generated on a regular basis — and how that curator can work with an agency to ensure that the content is placed and edited correctly. The discussion wraps up with a Q&A with viewers that addresses topics like the value of scheduled posts, how to promote a new YouTube channel, an overview of Facebook advertising, how important are “conversions,” examples of strong “content curators” and more.

Fruchtman Marketing is a full-service agency that specializes in the jewelry industry and works with many of the country’s finest jewelry retailers, manufacturers, designers and trade groups. The company has presented seminars at the most prominent trade shows, including JCK Las Vegas, IJO and The Centurion Jewelry Show, and contributes to top industry publications. Visit the jewelry marketing experts at fruchtman.com

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

Promoted Headlines

Most Popular