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What I’ve Learned: Brian McCall



Make your employees happy.

BRIAN MCCALL, Midwest Jewelers & Estate Buyers, Zionsville, IN

Happy people! It is so important to create a work environment that makes the employees happy — it makes the whole thing work. I am very passionate and enthusiastic about jewelry and watches and I make sure to surround myself with people who share and feed my enthusiasm. A big part of this process is listening to the staff, encouraging and developing ideas, as well as empowering them to take ownership of ideas and projects. This investment in my staff is my most valuable asset and it pays off tenfold when customers walk through the door and are met by knowledgeable, enthusiastic and happy people. Just because you have a nice store with great, well-priced stuff, doesn’t mean that money will fall from people’s pockets — having a longer view and working with your staff, rather than being “the boss,” and creating that something special has been well worth the effort for me.


This article originally appeared in the October 2015 edition of INSTORE.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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