Gem Quiz

You Can Have Me in Any Color as Long as It’s Red. Who Am I?

Poor man’s ruby? I blame Grandma’s jewelry.

Published

1 year ago

January 2, 2023

INSTORE Staff

FOR THOUSANDS OF YEARS, I was glorified across the ancient lands for the way I burn a true, bright red — indeed, I take my name from the Greek for fire and am the only garnet that always shows red in natural samples. Alas, mass production starting in the mid-1800s reduced my standing to that of “poor man’s ruby” (I blame Grandma’s jewelry, in particular, for this sorry state of affairs).

Who am I?

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”