You Might Be Pre-Judging Customers Even Though You Don’t Mean To

Every jewelry salesperson knows you shouldn’t prejudge a customer.

But lots of people, well-intentioned as they may be, do so without realizing it.

In the video below, marketing specialist Jimmy DeGroot explains that when someone comes in and doesn’t look like your “ideal customer,” your body language and word choices often reveal your true thoughts.

The truth is, you don’t know how much a person might be ready to spend. Focus on building relationships with your customers rather than prequalifying them, and you never know what might blossom.