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You Tried It: The Return of Elvis

One jeweler tries a promotion suggested in INSTORE that featured the “King of Rock n’ Roll”.

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You Tried It: The Return of Elvis

INSPIRED by the December issue which suggested commemorating Elvis Presley’s 75th birthday in the Retailer’s Planning Calendar, Garcia & Co. of Farmington, NM, hosted an Elvis event in January. (We figure that photo of Eileen Alexanian, owner of Diamonds ‘n Dunes in Kitty Hawk, NC, dressed as “Felvis” — female + Elvis — on page 57 had to have played a part as well.)

“Being a huge Elvis fan myself, we put together a ‘Love Me Tender’ bridal event to honor the King’s 75th Birthday,” says Mark A. Garcia. “Staff is ‘all shook up’ and ready to rock!”

The store produced a newspaper ad (pictured) and a radio spot. “Besides the advertising, we’ve got life-size talking Elvis cut-outs in the store,” Garcia says. “Radio stations have jumped all over doing Elvis trivia contests and promos for us, and everyone that comes in gets a pair of Elvis sunglasses!”

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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