Tip Sheet

You Tried It: The Return of Elvis

One jeweler tries a promotion suggested in INSTORE that featured the “King of Rock n’ Roll”.

Published

14 years ago

February 4, 2010

INSTORE Staff Instore February 2010 Issue

You Tried It: The Return of Elvis

INSPIRED by the December issue which suggested commemorating Elvis Presley’s 75th birthday in the Retailer’s Planning Calendar, Garcia & Co. of Farmington, NM, hosted an Elvis event in January. (We figure that photo of Eileen Alexanian, owner of Diamonds ‘n Dunes in Kitty Hawk, NC, dressed as “Felvis” — female + Elvis — on page 57 had to have played a part as well.)

“Being a huge Elvis fan myself, we put together a ‘Love Me Tender’ bridal event to honor the King’s 75th Birthday,” says Mark A. Garcia. “Staff is ‘all shook up’ and ready to rock!”

The store produced a newspaper ad (pictured) and a radio spot. “Besides the advertising, we’ve got life-size talking Elvis cut-outs in the store,” Garcia says. “Radio stations have jumped all over doing Elvis trivia contests and promos for us, and everyone that comes in gets a pair of Elvis sunglasses!”

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”