Tip Sheet

You Tried It: The Return of Elvis

One jeweler tries a promotion suggested in INSTORE that featured the “King of Rock n’ Roll”.

Published

14 years ago

February 4, 2010

INSTORE Staff Instore February 2010 Issue

You Tried It: The Return of Elvis

INSPIRED by the December issue which suggested commemorating Elvis Presley’s 75th birthday in the Retailer’s Planning Calendar, Garcia & Co. of Farmington, NM, hosted an Elvis event in January. (We figure that photo of Eileen Alexanian, owner of Diamonds ‘n Dunes in Kitty Hawk, NC, dressed as “Felvis” — female + Elvis — on page 57 had to have played a part as well.)

“Being a huge Elvis fan myself, we put together a ‘Love Me Tender’ bridal event to honor the King’s 75th Birthday,” says Mark A. Garcia. “Staff is ‘all shook up’ and ready to rock!”

The store produced a newspaper ad (pictured) and a radio spot. “Besides the advertising, we’ve got life-size talking Elvis cut-outs in the store,” Garcia says. “Radio stations have jumped all over doing Elvis trivia contests and promos for us, and everyone that comes in gets a pair of Elvis sunglasses!”

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”