Connect with us

Your Store Won’t Truly Be Christmas-Ready Until You Do This

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: moving out old inventory.)


Your Store Won’t Truly Be Christmas-Ready Until You Do This

Laurelle Giesbrecht of French’s Jewellery in Wetaskiwin, Alberta, Canada, clears out old merchandise by early November. It’s her only deep-discount sale of the year. She puts aside classics and basics she knows will sell for the holidays and deeply discounts everything else. “We’re closed the day before and the night after. We work through the night so when we open up the morning after, our store is Christmas-fied.”

Andrea Hill says the fourth quarter is a great time to create sales inventory highlights.

“Picture this: You take two or three items that have been sitting there forever, and you dramatically mark them down. Feature them in a tower near the door, so nobody can miss it. Make it clear that when these deals are gone, they’re gone — but also, that there will be some new surprise in that same spot tomorrow, or the next day. The goal is two-fold:

“Move old inventory, and catch the attention of the browser who would otherwise walk in and walk out without purchasing anything.”

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

News

Your Store Won’t Truly Be Christmas-Ready Until You Do This

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: moving out old inventory.)


Your Store Won’t Truly Be Christmas-Ready Until You Do This

Laurelle Giesbrecht of French’s Jewellery in Wetaskiwin, Alberta, Canada, clears out old merchandise by early November. It’s her only deep-discount sale of the year. She puts aside classics and basics she knows will sell for the holidays and deeply discounts everything else. “We’re closed the day before and the night after. We work through the night so when we open up the morning after, our store is Christmas-fied.”

Andrea Hill says the fourth quarter is a great time to create sales inventory highlights.

“Picture this: You take two or three items that have been sitting there forever, and you dramatically mark them down. Feature them in a tower near the door, so nobody can miss it. Make it clear that when these deals are gone, they’re gone — but also, that there will be some new surprise in that same spot tomorrow, or the next day. The goal is two-fold:

Advertisement

“Move old inventory, and catch the attention of the browser who would otherwise walk in and walk out without purchasing anything.”

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular