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Your Store Won’t Truly Be Christmas-Ready Until You Do This

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(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: moving out old inventory.)


Your Store Won’t Truly Be Christmas-Ready Until You Do This

Laurelle Giesbrecht of French’s Jewellery in Wetaskiwin, Alberta, Canada, clears out old merchandise by early November. It’s her only deep-discount sale of the year. She puts aside classics and basics she knows will sell for the holidays and deeply discounts everything else. “We’re closed the day before and the night after. We work through the night so when we open up the morning after, our store is Christmas-fied.”

Andrea Hill says the fourth quarter is a great time to create sales inventory highlights.

“Picture this: You take two or three items that have been sitting there forever, and you dramatically mark them down. Feature them in a tower near the door, so nobody can miss it. Make it clear that when these deals are gone, they’re gone — but also, that there will be some new surprise in that same spot tomorrow, or the next day. The goal is two-fold:

“Move old inventory, and catch the attention of the browser who would otherwise walk in and walk out without purchasing anything.”

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Your Store Won’t Truly Be Christmas-Ready Until You Do This

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: moving out old inventory.)


Your Store Won’t Truly Be Christmas-Ready Until You Do This

Laurelle Giesbrecht of French’s Jewellery in Wetaskiwin, Alberta, Canada, clears out old merchandise by early November. It’s her only deep-discount sale of the year. She puts aside classics and basics she knows will sell for the holidays and deeply discounts everything else. “We’re closed the day before and the night after. We work through the night so when we open up the morning after, our store is Christmas-fied.”

Andrea Hill says the fourth quarter is a great time to create sales inventory highlights.

“Picture this: You take two or three items that have been sitting there forever, and you dramatically mark them down. Feature them in a tower near the door, so nobody can miss it. Make it clear that when these deals are gone, they’re gone — but also, that there will be some new surprise in that same spot tomorrow, or the next day. The goal is two-fold:

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“Move old inventory, and catch the attention of the browser who would otherwise walk in and walk out without purchasing anything.”

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

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