Calendar

3/21 – It’s National Countdown Day! Plus More Fun Calendar Dates in March

Pi Day is your chance to celebrate all that’s indivisible and never-ending … like you customers’ love for each other.

Published

2 years ago

February 13, 2023

INSTORE Staff Instore February 2023 Issue

3 On National Employee Appreciation Day, set up a board in your back room where everyone can stick a Post-It note singling out one staff member they appreciate and explaining why. “This will brighten everyone’s day as they walk past,” says jewelry business consultant Megan Crabtree.

12 Daylight Saving Time begins. Invite your customers to save on jewelry during your great Leap Into Spring Fashion Celebration with special “daylight savings” for today only.

14 What is infinite, irrational and indivisible? That’s right! It’s the everlasting love of your customers. It also applies to pi. On Pi Day, market 0.314 TCW diamond jewelry as the ultimate gifts of endless love.

21 National Countdown Day (3/21, get it?) is the perfect date to announce your next in-store event … and start counting down!

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”