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3/21 – It’s National Countdown Day! Plus More Fun Calendar Dates in March

Pi Day is your chance to celebrate all that’s indivisible and never-ending … like you customers’ love for each other.




staff writing on post it

3 On National Employee Appreciation Day, set up a board in your back room where everyone can stick a Post-It note singling out one staff member they appreciate and explaining why. “This will brighten everyone’s day as they walk past,” says jewelry business consultant Megan Crabtree.

12 Daylight Saving Time begins. Invite your customers to save on jewelry during your great Leap Into Spring Fashion Celebration with special “daylight savings” for today only.

14 What is infinite, irrational and indivisible? That’s right! It’s the everlasting love of your customers. It also applies to pi. On Pi Day, market 0.314 TCW diamond jewelry as the ultimate gifts of endless love.

21 National Countdown Day (3/21, get it?) is the perfect date to announce your next in-store event … and start counting down!



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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