Calendar

Red Carpet Season, International Flirting Week and More Fun Dates Await in February

Senior Independence Month is your chance to reach an under-served market.

Published

2 years ago

January 9, 2023

INSTORE Staff Instore January 2023 Issue

1 National Senior Independence Month is held to encourage the sharing of local resources to help the elderly live independent and full lives. That sounds like something you may want to get involved with. Roll out a pickup and delivery service for older customers who need repairs or would like to see a curated selection of your best classic jewelry. Seniors are a key if sometimes constrained market.

3 Today is the 20th National Wear Red Day to raise awareness about heart disease, the No. 1 killer of women in the U.S. Get involved in a business or community activity or host your own red themed party. From rubies to V-Day, the options are limitless for a jeweler.

6 Music’s biggest night — aka the 65th Annual Grammy Awards — kicks off Red Carpet season. Slip into fashion-maven mode and get your customers excited about jewelry’s cutting-edge trends with a series of posts or tweets on what’s hot and what to look out for.

12 Ahead of INTERNATIONAL FLIRTING WEEK, write a blog post and a press release with your list of Top 10 flirting tips. (Tip #3 – interesting jewelry can serve as a prop and an ice-breaker!)

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”