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Red Carpet Season, International Flirting Week and More Fun Dates Await in February

Senior Independence Month is your chance to reach an under-served market.

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1 National Senior Independence Month is held to encourage the sharing of local resources to help the elderly live independent and full lives. That sounds like something you may want to get involved with. Roll out a pickup and delivery service for older customers who need repairs or would like to see a curated selection of your best classic jewelry. Seniors are a key if sometimes constrained market.

3 Today is the 20th National Wear Red Day to raise awareness about heart disease, the No. 1 killer of women in the U.S. Get involved in a business or community activity or host your own red themed party. From rubies to V-Day, the options are limitless for a jeweler.

6 Music’s biggest night — aka the 65th Annual Grammy Awards — kicks off Red Carpet season. Slip into fashion-maven mode and get your customers excited about jewelry’s cutting-edge trends with a series of posts or tweets on what’s hot and what to look out for.

12 Ahead of INTERNATIONAL FLIRTING WEEK, write a blog post and a press release with your list of Top 10 flirting tips. (Tip #3 – interesting jewelry can serve as a prop and an ice-breaker!)

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SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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