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Red Carpet Season, International Flirting Week and More Fun Dates Await in February

Senior Independence Month is your chance to reach an under-served market.

Published

1 year ago

January 9, 2023

INSTORE Staff Instore January 2023 Issue

1 National Senior Independence Month is held to encourage the sharing of local resources to help the elderly live independent and full lives. That sounds like something you may want to get involved with. Roll out a pickup and delivery service for older customers who need repairs or would like to see a curated selection of your best classic jewelry. Seniors are a key if sometimes constrained market.

3 Today is the 20th National Wear Red Day to raise awareness about heart disease, the No. 1 killer of women in the U.S. Get involved in a business or community activity or host your own red themed party. From rubies to V-Day, the options are limitless for a jeweler.

6 Music’s biggest night — aka the 65th Annual Grammy Awards — kicks off Red Carpet season. Slip into fashion-maven mode and get your customers excited about jewelry’s cutting-edge trends with a series of posts or tweets on what’s hot and what to look out for.

12 Ahead of INTERNATIONAL FLIRTING WEEK, write a blog post and a press release with your list of Top 10 flirting tips. (Tip #3 – interesting jewelry can serve as a prop and an ice-breaker!)

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”