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New Year, New You (With A Twist), Law Enforcement Day, Buffet Day and More January Dates

And Show and Tell Day is your chance to demonstrate just how important cut is.

Published

4 months ago

November 17, 2022

INSTORE Staff Instore December 2022 Issue

1 It’s a new day, a new year, a new chance to get it right. Too many people, however, think of NEW YEAR’S RESOLUTIONS as if they were prohibitions. In 2023, forget the things you want to stop doing and fill your list with goals that will excite you. Resolve to hold a trunk show if you’ve never held one. Learn to speak Spanish. Master your POS system. Don’t sweat the details. Where there’s an interest, you’ll find a way.

2 It’s BUFFET DAY! Welcome your team back from the New Year’s break with a spread that symbolizes the bounty that awaits you in 2023. Dig in!

8 On SHOW AND TELL DAY, invest in a poorly cut diamond and place it near your best diamonds in low lighting to demonstrate just how important cut is. For customers fixated on carat weight, seeing can be believing as some diamonds go dark on the edges and “shrink” before their eyes.

9 On NATIONAL LAW ENFORCEMENT DAY thank the officers who help keep you safe. Invite them in for coffee and donuts. Offer an additional 5 percent off your standard military/law enforcement discount, says consultant Megan Crabtree

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”