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New Year, New You (With A Twist), Law Enforcement Day, Buffet Day and More January Dates

And Show and Tell Day is your chance to demonstrate just how important cut is.

Published

2 years ago

November 17, 2022

INSTORE Staff Instore December 2022 Issue

1 It’s a new day, a new year, a new chance to get it right. Too many people, however, think of NEW YEAR’S RESOLUTIONS as if they were prohibitions. In 2023, forget the things you want to stop doing and fill your list with goals that will excite you. Resolve to hold a trunk show if you’ve never held one. Learn to speak Spanish. Master your POS system. Don’t sweat the details. Where there’s an interest, you’ll find a way.

2 It’s BUFFET DAY! Welcome your team back from the New Year’s break with a spread that symbolizes the bounty that awaits you in 2023. Dig in!

8 On SHOW AND TELL DAY, invest in a poorly cut diamond and place it near your best diamonds in low lighting to demonstrate just how important cut is. For customers fixated on carat weight, seeing can be believing as some diamonds go dark on the edges and “shrink” before their eyes.

9 On NATIONAL LAW ENFORCEMENT DAY thank the officers who help keep you safe. Invite them in for coffee and donuts. Offer an additional 5 percent off your standard military/law enforcement discount, says consultant Megan Crabtree

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”