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GN Diamond’s Diamond Hunt Emphasizes 3 ‘Points of Distinction’

Stop negotiating and start proving the value of your inventory.

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(PRESS RELEASE) Consumers are eager to return to their pre-pandemic spending habits and support local and independent businesses. At the same time, confidence in the economy has been shaken and shoppers are looking for recession-proof purchases.

Independent jewelers have an opportunity to capture sales by guiding customers towards wise and meaningful investments. The key is to educate customers on the lasting value of diamonds and why they make an excellent heirloom. You will then be able to show clients how your prices reflect the true worth of each diamond and empower them to spend with confidence.

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Don’t give in to the temptation to negotiate, discount, and undersell. Use the latest technology to prove the value of your inventory and watch your closing ratio improve.

Show, Don’t Tell, Why Your Diamonds Are Superior

The average diamond buyer does not understand why one SI2 might cost more than another SI2. They don’t even know what SI2 means! While you can try to explain the differences in cut, clarity, color, and brightness all you want, a layperson will still be left scratching their head. And sorry, but the loupe and tweezers isn’t going to clarify anything.

Skeptical buyers need help clearly understanding the value of your jewelry. That’s why GN Diamond created Diamond Hunt, an online diamond listing and sales presentation platform. Customers can easily search your listings, shown with your own branding and markups, from home or in store.

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Diamond Hunt enables you to display your inventory digitally with these three key points of distinction (and more):

  • Light Brilliancy. An objective, third-party light performance score allows customers to compare differences in brightness — and easily see why one SI2 is priced higher than another.
  • Transparent, 360-Degree Video. Cutting-edge images show all inclusions and provide far better visibility than loupe and tweezers.
  • Gemprint ID. Patented third-party identification technology recording the unique optical “fingerprint” of each diamond.

Sharpen Your Sales Techniques to Sell More Diamonds

Diamond Hunt offers the clearest way to demonstrate the value of an individual diamond. Using these points of distinction, it’s not unheard of for jewelers to upsell clients by tens of thousands of dollars after they’ve come to understand the rarity and value of their purchase.

Visit www.gndiamond.com to learn how to integrate Diamond Hunt with your own website and begin using it to increase your closing ratio online and in store. Aales representatives are available seven days a week at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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