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GN Diamond’s Diamond Hunt Emphasizes 3 ‘Points of Distinction’

Stop negotiating and start proving the value of your inventory.




(PRESS RELEASE) Consumers are eager to return to their pre-pandemic spending habits and support local and independent businesses. At the same time, confidence in the economy has been shaken and shoppers are looking for recession-proof purchases.

Independent jewelers have an opportunity to capture sales by guiding customers towards wise and meaningful investments. The key is to educate customers on the lasting value of diamonds and why they make an excellent heirloom. You will then be able to show clients how your prices reflect the true worth of each diamond and empower them to spend with confidence.

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Don’t give in to the temptation to negotiate, discount, and undersell. Use the latest technology to prove the value of your inventory and watch your closing ratio improve.

Show, Don’t Tell, Why Your Diamonds Are Superior

The average diamond buyer does not understand why one SI2 might cost more than another SI2. They don’t even know what SI2 means! While you can try to explain the differences in cut, clarity, color, and brightness all you want, a layperson will still be left scratching their head. And sorry, but the loupe and tweezers isn’t going to clarify anything.

Skeptical buyers need help clearly understanding the value of your jewelry. That’s why GN Diamond created Diamond Hunt, an online diamond listing and sales presentation platform. Customers can easily search your listings, shown with your own branding and markups, from home or in store.


Diamond Hunt enables you to display your inventory digitally with these three key points of distinction (and more):

  • Light Brilliancy. An objective, third-party light performance score allows customers to compare differences in brightness — and easily see why one SI2 is priced higher than another.
  • Transparent, 360-Degree Video. Cutting-edge images show all inclusions and provide far better visibility than loupe and tweezers.
  • Gemprint ID. Patented third-party identification technology recording the unique optical “fingerprint” of each diamond.

Sharpen Your Sales Techniques to Sell More Diamonds

Diamond Hunt offers the clearest way to demonstrate the value of an individual diamond. Using these points of distinction, it’s not unheard of for jewelers to upsell clients by tens of thousands of dollars after they’ve come to understand the rarity and value of their purchase.

Visit to learn how to integrate Diamond Hunt with your own website and begin using it to increase your closing ratio online and in store. Aales representatives are available seven days a week at [email protected].



Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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