Big Survey

First Time in First Place: Sylvie Tops List of Best-Performing Brands for 2023, According to Big Survey

The brand edged out the ever-popular Allison-Kaufman by just two votes.

Published

7 months ago

October 18, 2023

Trace Shelton

First Time in First Place: Sylvie Tops List of Best-Performing Brands for 2023, According to Big Survey
* Finished outside top 20 in 2022

THERE’S A NEW top dog in this year’s Big Survey for “best-performing brand”: Sylvie. The brand, known primarily for its bridal and wedding jewelry collection, has been creeping up our rankings for the past few years and finally conquered the competition, taking the No. 1 spot while edging out Allison-Kaufman by only two votes (64 votes vs. 62 votes). Gabriel & Co., a perennial favorite among retailers nationwide, was a comfortable 3rd with 54 votes. Stuller and Ostbye rounded out the top five with 40 votes and 30 votes, respectively. Results are based on the responses of 467 independent jewelry retailers to the question, “What are the three best-performing jewelry lines that you carry?”

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”