GN Diamond Presents: How To Sell Lab Grown Diamonds, Part I

Published

2 years ago

May 27, 2022

Lab-grown diamonds are no longer a topic to put off until tomorrow. Consumers are asking for them and savvy jewelers are selling them successfully — without losing out on the sales of natural diamonds. Watch as GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker teach you the do’s and don’ts of selling lab-grown: How to merchandise them, what to carry and how and when to pitch them to your customers.

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”