Press Releases

The Importance of Increasing Foot Traffic in Challenging Times

GN Diamond has launched a new campaign to help jewelers boost their natural diamond business which includes free B to C marketing support.

Published

1 year ago

March 31, 2023

Press Releases

The Importance of Increasing Foot Traffic in Challenging Times

(PRESS RELEASE) In challenging times all retailers look for creativity to increase foot traffic. GN Diamond has launched a new campaign to help jewelers boost their natural diamond business which includes free B to C marketing support.

GN Diamond would like to help our retail partners increase their natural diamond business and offer a FREE pair of 1.00tw Lab studs (a $1400 retail value) with any natural, stock purchase of $5,000 or more of loose diamonds or natural, finished jewelry. GN will still provide a 100% guarantee on natural diamonds and natural diamond jewelry so that all risk is eliminated.

The premise for this promotion is to help retailers increase foot traffic and build excitement within your store and within your community. GN Diamond is open 7 days a week here, sales@gndiamond.com or 800-724-8810.

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”