Social Media Sensation

Affordable Engagement Rings TikTok Video Goes Viral for Retailer

This Mississippi jeweler generated millions of TikTok views with a shortlist of inexpensive diamond rings.

Published

7 months ago

October 8, 2023

INSTORE Staff Instore October 2023 Issue

With the help of a new in-house marketing director, Juniker Jewelry in Madison County, MS, came up with a “cute idea,” asking followers of their TikTok channel to choose among six reasonably priced engagement rings. The video, titled “sweet engagement rings under $2,000!”, attracted more than a million views. Shortly after, Juniker followed up with a similar video captioned “engagement rings under 4k. Which one do you want on ur finger?” It attracted 1.4 million views. “We went viral overnight,” noted owner John Ravenstein, adding “Ladies love diamonds, no matter the age.”

@junikerjewelryco 🤌🏻engagement rings under 4k🤌🏻which one do you want on ur finger?? #engagement #bridal #wedding #ring #oval #goldband #engaged #diamonds ♬ yeah hot people use this sound – cxaluv

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”