Social Media Sensation

This Jeweler Created a Social Media Stir by Making Jewelry Incorporating “Man Juices”

She began receiving serious orders for it.

Published

2 years ago

August 13, 2023

INSTORE Staff Instore August 2023 Issue

@amandaldbooth ♬ original sound – ✨Amanda Booth✨

Many jewelers have received requests to make jewelry out of cremated remains of loved ones or pets, fur and locks of hair, possibly even breastmilk. Canadian jeweler Amanda Booth, owner of Trinkets by Amanda Booth, specialized in making such wearable sculptures without attracting too much attention. But when someone commented on one of her TikTok videos asking if she’d ever considered incorporating “man juices,” Booth made a half-joking Facebook post about “jizzy jewelry,” and started receiving actual, serious orders for it. Her video following her production of her first piece in the line went truly viral – more than 230,000 likes and over 6,000 comments. For all that, the jewelers told Vice magazine they expect semen jewelry to remain “very niche.”

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.