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Affordable Engagement Rings TikTok Video Goes Viral for Retailer

This Mississippi jeweler generated millions of TikTok views with a shortlist of inexpensive diamond rings.

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With the help of a new in-house marketing director, Juniker Jewelry in Madison County, MS, came up with a “cute idea,” asking followers of their TikTok channel to choose among six reasonably priced engagement rings. The video, titled “sweet engagement rings under $2,000!”, attracted more than a million views. Shortly after, Juniker followed up with a similar video captioned “engagement rings under 4k. Which one do you want on ur finger?” It attracted 1.4 million views. “We went viral overnight,” noted owner John Ravenstein, adding “Ladies love diamonds, no matter the age.”

@junikerjewelryco ??engagement rings under 4k??which one do you want on ur finger?? #engagement #bridal #wedding #ring #oval #goldband #engaged #diamonds ♬ yeah hot people use this sound – cxaluv

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