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Affordable Engagement Rings TikTok Video Goes Viral for Retailer

This Mississippi jeweler generated millions of TikTok views with a shortlist of inexpensive diamond rings.




With the help of a new in-house marketing director, Juniker Jewelry in Madison County, MS, came up with a “cute idea,” asking followers of their TikTok channel to choose among six reasonably priced engagement rings. The video, titled “sweet engagement rings under $2,000!”, attracted more than a million views. Shortly after, Juniker followed up with a similar video captioned “engagement rings under 4k. Which one do you want on ur finger?” It attracted 1.4 million views. “We went viral overnight,” noted owner John Ravenstein, adding “Ladies love diamonds, no matter the age.”

@junikerjewelryco 🤌🏻engagement rings under 4k🤌🏻which one do you want on ur finger?? #engagement #bridal #wedding #ring #oval #goldband #engaged #diamonds ♬ yeah hot people use this sound – cxaluv



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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