Social Media Sensation

Affordable Engagement Rings TikTok Video Goes Viral for Retailer

This Mississippi jeweler generated millions of TikTok views with a shortlist of inexpensive diamond rings.

Published

7 months ago

October 8, 2023

INSTORE Staff Instore October 2023 Issue

With the help of a new in-house marketing director, Juniker Jewelry in Madison County, MS, came up with a “cute idea,” asking followers of their TikTok channel to choose among six reasonably priced engagement rings. The video, titled “sweet engagement rings under $2,000!”, attracted more than a million views. Shortly after, Juniker followed up with a similar video captioned “engagement rings under 4k. Which one do you want on ur finger?” It attracted 1.4 million views. “We went viral overnight,” noted owner John Ravenstein, adding “Ladies love diamonds, no matter the age.”

@junikerjewelryco 🤌🏻engagement rings under 4k🤌🏻which one do you want on ur finger?? #engagement #bridal #wedding #ring #oval #goldband #engaged #diamonds ♬ yeah hot people use this sound – cxaluv

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”