Social Media Sensation

This Huge Ring Got a Massive Social Media Response

This retailer from upstate New York was surprised at the reaction from followers.

Published

1 year ago

July 10, 2023

INSTORE Staff Instore July 2023 Issue

Sometimes all you need to go viral is a big, big ring. That was the case of Hannoush Jewelers in Albany, NY, which generated its best-ever response to a social media post — more than 500 reactions — with photos of a halo-style diamond ring (8.23 TCW, price tag north of $125K). “The response has been amazing,” co-owner Albert Hannoush told the Times Union. “I am flattered and truly appreciate the fact that so many people like my design.”

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”