Connect with us

Commentary: The Business

AI Has Been Helping Businesses for Longer Than You May Think

From chatbots to predictive analytics, artificial intelligence has been helping jewelry retailers connect with customers for a while now.




YOU’VE PROBABLY HEARD all the buzz about AI and how it’s the latest and greatest thing in digital marketing. But let me let you in on a little secret – AI isn’t as new as it seems. Truth is, AI has been a driving force in digital marketing for years, but there are some marketers who simply slap the term “AI” onto their offerings just to ride the hype train and get your attention… just like the title of this article.

The Buzzword Trap

Unfortunately, with any emerging technology, there are always those who want to cash in on the hype without truly understanding or implementing it effectively. Some marketers have fallen into the trap of using the term “AI” as a buzzword to make their offerings sound more sophisticated or advanced than they actually are. It’s a marketing tactic that can mislead businesses and consumers into believing they’re getting cutting-edge AI-powered solutions when, in reality, they may not be. But enough of that, let’s look at how AI is really being used in digital marketing.

Back in the Day

Okay, let’s rewind the clock a bit. Even before all the hype, AI was already making waves in digital marketing. Remember those early days of online advertising? Well, businesses were already using basic AI techniques to improve their marketing efforts. They used algorithms to analyze user behavior and preferences, helping them tailor their messages to specific audiences. Yep, AI was already flexing years ago!

With the help of these machine learning algorithms, ad platforms crunch massive amounts of data and identify patterns and trends. This means you can understand your target audience better and allocate dollars from advertising budgets more effectively. So, those ads you see? AI has a hand in ensuring they’re hitting the right people at the right time, maximizing their impact.


Chatbots: Your 24/7 Support Buddies

Ever had a chat with a friendly little bot on a website? That’s AI at play, my friend! AI-powered chatbots have become a staple in digital marketing. They use fancy natural language processing algorithms to understand and respond to your queries instantly. These chatbots not only save time and resources but also provide round-the-clock support. Whether it’s answering your burning questions or guiding you through a purchase, they’re there for you, whenever you need them.

Predictive Analytics: Peeking into the Future

Okay, here’s where things get a bit mind-blowing. AI has actually helped marketers become fortune tellers of sorts! How, you ask? Well, through predictive analytics. By analyzing historical data, AI algorithms can identify patterns and predict future outcomes. This means marketers can anticipate your behavior and make informed decisions. It’s like they have a crystal ball telling them what you’ll do next! Plus, AI-powered lead scoring helps them focus their efforts on the most promising prospects, increasing their chances of success.

Content Creation

Let’s not forget about content creation! AI has stepped in to make the process smoother and more efficient. With natural language generation algorithms, AI can churn out human-like content at scale. Say goodbye to manual content creation! And the best part? AI can analyze your preferences and serve up personalized recommendations. So, the content you see is tailor-made just for you, making it more relevant and engaging.

So, there you have it – the not-so-secret history of AI in digital marketing. It’s been there all along, silently transforming the way businesses understand, reach, and engage with their customers. Heck, AI partially wrote this article.


Fruchtman Marketing is a full-service agency that specializes in the jewelry industry and works with many of the country’s finest jewelry retailers, manufacturers, designers and trade groups. The company has presented seminars at the most prominent trade shows, including JCK Las Vegas, IJO and The Centurion Jewelry Show, and contributes to top industry publications. Visit the jewelry marketing experts at



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular