Press Releases

All Signs Point to Innovation: Shop! MarketPlace Partners with Digital Signage Federation

Digital signage switches on at North America’s only trade show focused on in-store experience.

Published

2 months ago

March 11, 2024

Press Releases

(PRESS RELEASE) MONTCLAIR, NJ – The new era of digital signage will change how customers experience in-store retail environments.

That’s why the Shop! Association is excited to announce their partnership with the Digital Signage Federation (DSF) for the upcoming trade show event Shop! MarketPlace taking place April 9-11 at the Duke Energy Center in Cincinnati.

Shop! MarketPlace provides an immersive platform for manufacturers, suppliers, brands, retailers, design firms and consultants to gain valuable industry insights and build strategic partnerships. The three-day event will feature five immersive Experiential Zones, including the Customer Engagement Pavilion presented by Digital Signage Federation.

“We’re excited about the chance to team up with Shop! and curate a pavilion showcasing cutting-edge digital signage to enhance customer engagement in retail environments,” says Ryan Cahoy, Digital Signage Federation Chairman. “This collaboration presents an outstanding opportunity for DSF to contribute to a dynamic event spotlighting the latest technology-inspired retail solutions.”

The DSF-branded Customer Engagement Pavilion will feature a highly curated, hands-on group of experiences from an array of companies across the DSF ecosystem, offering a glimpse into how digital signage can help retailers offer a better customer experience with a modern look and feel. Companies like GDS, i5 and Videri will showcase new display innovations, Navori Labs for the latest in AI-driven CMS software, interactive experiences from Elo & SageNet, and Snap Install, Legrand and Crimson AV to solve for fixture and environment integration. There will be 9 companies in total that together cover the spectrum of end-to-end solutions – from content creation to integration to post deployment support.

“This is a must-visit area on the show floor for industry professionals seeking the latest digital signage innovations for their in-store environments,” says Murray Kasmenn, Executive Director of Shop! Association. “We’re thrilled to partner with the Digital Signage Federation on this unique Experiential Zone offering at Shop! MarketPlace.”

The DSF Customer Engagement Pavilion joins the roster of other Experiential Zones, which includes:

Creative Circus Workshop presented by ZenGenius Inc.
2023 Retail Challenge Brought to Life featuring AVEDA
PAVE & Fred Meyer Student Design Challenge
An Artificial Intelligence Playground: Unleash Your Creativity

To learn more about Shop! MarketPlace and review the full three-day program, visit shop-marketplace.com. For more information about Digital Signage Federation, visit digitalsignagefederation.org.

About Digital Signage Federation

DSF’s mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. DSF is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by DSF and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. DSF provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry.

About Shop! Association

Shop! Association is a global trade association dedicated to building retail environments and promoting retail brands and merchandise. The association brings value to the global retail marketplace through its industry leadership, research programs, certifications, education and networking events. The OMA Awards are owned by Shop! Association and are part of the Shop! Awards program which also includes the Shop! Design Awards and Shop! Global Awards.

About SmartWork Media

SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, Pets+, VMSD, Signs of The Times, Big Picture and Screen Printing, as well as their respective websites and events — The INSTORE Show, IRDC, EyeInnovate, Shop! MarketPlace and the Garden Center Show. Learn more at smartworkmedia.com.

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