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Get Your Contest Entry in Great Shape

You won't get a slimmer waistline. But you may win one of the industry's biggest honors.

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So you think you’re pretty cool.

That is to say: You’re considering entering this year’s America’s Coolest Stores contest. That’s great news. The contest offers the jewelry industry’s preeminent opportunity to show off all the neat stuff you’ve done with your business. Winners are not only lauded as visionaries by their peers, but many also report benefits including a slimmer waistline, thicker and more luxurious hair and increased vigor and stamina. We also send you a free set of knives.*

And here’s the really great news: This year, we’re going to make it easier than ever to get your contest entry ready. This very blog post, which you are reading right now, kicks off a series of “training posts” you can follow along with to get your entry in tip-top shape.

Here are some things we’ll be covering:

  • How to write a great description of your store
  • Submitting photos that make your store shine
  • Deciding what’s “cool”

How not to lose all the information you’ve entered, so that you get frustrated and lose your temper and kick the wall and frighten your employees and have to re-enter everything.

We’ll also be here — or more specifically, I’ll be here, with help from my INSTORE overlords — to answer questions and help solve problems as you prep your entry. You should feel free to ask questions in the comments, or to email them directly to [email protected].

Two things to remember this week:

  • Enter at instoremag.com/acs
  • “Early Bird” entry deadline: March 1*
  • Final entry deadline: March 15, 2021

* Note: Entering before the “Early Bird” deadline allows you the option of having our editors review your entry prior to final judging, so we can provide guidance on where you can improve it. This could be a major advantage for you. See more details here.

All right! This is very exciting. Check back soon for the next post.

Next time: Eligibility, logging in, and not doing everything at the last minute

*OK, no knives, and we can’t guarantee the slimmer waist, fuller head of hair or increased vigor. But the top five winners in each of our two categories — Big Cool Stores and Small Cool Stores — do get a trophy and will be featured in the August issue of INSTORE.
 
 

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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