(PRESS RELEASE) NEW YORK — ARAZI ETERNITY, the country’s premier source of fine diamond and gemstone eternity bands, is celebrating its 25th anniversary in 2023. To mark this important milestone, ARAZI is introducing Bespoke Eternity: Eternity Your Way – a new initiative that allows wearers to customize their eternity rings, add individuality, and tell their own stories. Second-generation diamantaire Josh Arazi made the announcement today from ARAZI headquarters on 5th Avenue, in New York City. The Bespoke Eternity program will be featured at COUTURE in Las Vegas Salon 639, together with new designs from The Future of Eternity Collection and select necklaces, bracelets and pendants.
“ARAZI ETERNITY was founded in 1998 by my father Albir Arazi, a self-made jeweler and gemstone dealer,” said Josh Arazi. “Now, 25 years later, I’m proud to say we work side by side, designing and creating every ARAZI eternity band from start to finish. In addition to our classic white diamond eternity bands, and colorful gemstone/diamond bands, more and more of our clients are requesting bespoke color and cut combinations. We call it Eternity Your Way…and the possibilities are endless.”
Bespoke Eternity
While each ARAZI eternity band is specially made to the wearer’s exact finger size, Bespoke Eternity goes beyond a comfortable fit. Women – and men – can customize their eternity rings with different stones, colors, cuts, and precious metals, and they can include a private message or important date “hidden” in the bespoke combination of diamonds and gemstones they commission. “We believe there should always be a unique detail that sets your eternity ring apart,” continued Arazi. “ARAZI ETERNITY can help guide you on your personal jewelry journey.”
New Colors, Shapes, and Cuts
Bespoke Eternity joins The Future of Eternity Collection, which was introduced last year at COUTURE. The collection has expanded with increased focus on color, design, and unusual cuts. Many styles feature The Big 3 — rubies, sapphires, emeralds — while several include pink stones, so popular this year. Rings with elongated emerald and oval cuts, luxe extra-wide settings, and Fancy Yellow diamonds, as well as one-of-a-kind jewels, will be among the new eternity designs on view at COUTURE.
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Redesigning and Redefining Eternity
ARAZI is not only redesigning the eternity band, it is redefining it by liberating it from fine jewelry’s bridal category. In a recent interview, jewelry journalist and influencer Katerina Perez wrote: “Josh Arazi is right when he says that eternity rings have been relegated to the bridal jewelry category. But who says you can’t wear a sparkling band of diamonds or coloured gemstones on every finger? ARAZI Eternity is on a mission to reinvent and redefine the eternity ring market with eye-catching designs for every occasion, like the birth of a child, a university graduation, or a professional milestone.”
In addition to these gift-giving and self-gifting opportunities, ARAZI espouses a more modern “everyday eternity” aesthetic designed to work with everything from jeans to office wear to black-tie looks.
Signature ARAZI A-Shape Setting
From a classic white diamond eternity band to more elaborate designs with Fancy Color diamonds, ARAZI diamonds and gemstones are of the highest quality — perfectly matched using a unique re-cutting process. Each band is handcrafted in 18K gold or platinum exclusively for the ring’s particular series of stones, many with the signature ARAZI A-Shape Setting to let in maximum light and protect the stones, especially when stacking.
Necklaces, Bracelets, and Earrings
ARAZI also creates contemporary necklaces, bracelets, and earrings, including new “Tennis Bracelet” styles with clean lines and unexpected shapes, and modern versions of the classic Cluster Earring. “In our search for the finest diamonds and gemstones,” said Arazi, “we occasionally come across a stone that ‘speaks to us’ and dictates a one-of-a-kind design. We look forward to sharing these and much more at COUTURE in June.”
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