Art Nouveau Treasures
NYC retailer A La Vieille Russie is hosting an exhibition of drawings by René Lalique, legendary Art Nouveau era jeweler. Lalique used these ink and pencil drawings as production patterns — they match up perfectly to many of his finished jewels. The largest collection of Lalique’s drawings outside of France, the exhibition also includes several jewels and will run through March 2024. alvr.com
AI For All
Bottom Line Marketing (BLM) has a high-tech new service: BLM AI. BLM can now use AI Location Intelligence services to offer their clients data collected from mobile devices via foot traffic through their physical locations. This cutting-edge tech is invaluable to business owners in identifying customer behavior trends. bottomlinemarketing.com
A Fab Time
MJSA ConFAB, a one-day educational program dedicated to jewelry industry business practices for breakthrough success, will debut March 9 at the Fashion Institute of Technology in New York City. Featuring the FAB business template, the conference will focus on key areas of business success: Strategy & Planning, Operations & Staffing, Product Development & Lifecycle, and Sales & Marketing. mjsa.info/confab
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Store in Store
VAHAN Jewelry has launched its first ever in-store boutique! The 7,000 square-foot freestanding store inside Joyce’s Jewelry in Uniontown, PA, is sleek and modern with clean lines, a tempting store-within-a-store destined to increase sales by providing clients with a cohesive experience. vahanjewelry.com
Where the Watches Are
Historic American watch brand BENRUS has announced Grand Central Watch as the brand’s official Authorized Service Center and Retail Partner in New York City. Located inside the 45th Street Passageway in Grand Central Terminal, Grand Central Watch is a New York City watch-repair institution, first established in 1952 as a third-generation family owned and operated business. benrus.com
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
