Connect with us

Editor's Note

Attention, Please!

How to tune out the noise and focus on what’s best about our digital world.

Published

on

WHAT DISTRACTS YOU in the always-on virtual world we inhabit?

I follow a lot of brilliantly talented jewelry designers and retailers on social media and I click on every photo they post. While this activity is arguably relevant to my role in INSTORE, it’s also easy to get sucked into a rabbit hole as I assemble my fantasy jewelry wish list, which in no way reflects my in-real-life budget and is of a length best described as approaching infinity.

It’s not limited to jewelry. Advertisers are throwing virtual shoes my way, along with handbags, carry-on luggage and dog attire. They know me so well.

Neighborhood news renders me rapt. On the Next Door app, my New Orleans neighbors report property crime (“Catalytic converter stolen! Someone cut my catalytic converter right off!”), lost cats (“Has anyone seen Floyd?”) loud noises. (“Did you hear that? It shook my house!”) .

If you’re distracted, too, whether by sourdough bread recipes, cat videos or circuitous political debate, you’ll benefit from our Big Story this month: Chris Burslem’s thoroughly researched and thoughtfully written article on paying attention to what’s important. The real trouble, I learned, is that in the modern world, we have defined too many things as worthy of having the power to distract us. Defining your work — or staying aware of what genuinely deserves your attention — is the most crucial work you’ll do.

Attention, Please!

Advertisement

Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.

Advertisement

SPONSORED VIDEO

Thinking of Retirement? This Jeweler Went for the Company That Shares His Values

Richard Frank of Goldstein’s Jewelry in Mobile, Ala., had worked in his family’s store since he was 13-years old. As its owner, he was proud to be at the helm of Mobile’s oldest jewelry store, an AGS, IJO and RJO member business. But there comes a time in every jeweler’s life when a decision must be made regarding the future. And for Frank, that meant turning the store over to new owners. He chose Wilkerson to handle the sale, a decision, he says, made a long time ago. “Their reputation is such that all the things we value are what they value,” he says. And the results surpassed Frank’s own expectations. Would he recommend Wilkerson for other jewelers who are considering a going-out-of-business or retirement sale? “If you’re contemplating a sale to maximize the return on your business, there is no one else in the industry that I could even think of recommending.”

Promoted Headlines

Most Popular