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Editor's Note

Attention, Please!

How to tune out the noise and focus on what’s best about our digital world.

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WHAT DISTRACTS YOU in the always-on virtual world we inhabit?

I follow a lot of brilliantly talented jewelry designers and retailers on social media and I click on every photo they post. While this activity is arguably relevant to my role in INSTORE, it’s also easy to get sucked into a rabbit hole as I assemble my fantasy jewelry wish list, which in no way reflects my in-real-life budget and is of a length best described as approaching infinity.

It’s not limited to jewelry. Advertisers are throwing virtual shoes my way, along with handbags, carry-on luggage and dog attire. They know me so well.

Neighborhood news renders me rapt. On the Next Door app, my New Orleans neighbors report property crime (“Catalytic converter stolen! Someone cut my catalytic converter right off!”), lost cats (“Has anyone seen Floyd?”) loud noises. (“Did you hear that? It shook my house!”) .

If you’re distracted, too, whether by sourdough bread recipes, cat videos or circuitous political debate, you’ll benefit from our Big Story this month: Chris Burslem’s thoroughly researched and thoughtfully written article on paying attention to what’s important. The real trouble, I learned, is that in the modern world, we have defined too many things as worthy of having the power to distract us. Defining your work — or staying aware of what genuinely deserves your attention — is the most crucial work you’ll do.

Attention, Please!

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Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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