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Editor's Note

Attention, Please!

How to tune out the noise and focus on what’s best about our digital world.

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WHAT DISTRACTS YOU in the always-on virtual world we inhabit?

I follow a lot of brilliantly talented jewelry designers and retailers on social media and I click on every photo they post. While this activity is arguably relevant to my role in INSTORE, it’s also easy to get sucked into a rabbit hole as I assemble my fantasy jewelry wish list, which in no way reflects my in-real-life budget and is of a length best described as approaching infinity.

It’s not limited to jewelry. Advertisers are throwing virtual shoes my way, along with handbags, carry-on luggage and dog attire. They know me so well.

Neighborhood news renders me rapt. On the Next Door app, my New Orleans neighbors report property crime (“Catalytic converter stolen! Someone cut my catalytic converter right off!”), lost cats (“Has anyone seen Floyd?”) loud noises. (“Did you hear that? It shook my house!”) .

If you’re distracted, too, whether by sourdough bread recipes, cat videos or circuitous political debate, you’ll benefit from our Big Story this month: Chris Burslem’s thoroughly researched and thoughtfully written article on paying attention to what’s important. The real trouble, I learned, is that in the modern world, we have defined too many things as worthy of having the power to distract us. Defining your work — or staying aware of what genuinely deserves your attention — is the most crucial work you’ll do.

Attention, Please!

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SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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