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Jewelry Pro Gear

Augment Reality in Your Store … Plus More Business-Boosters for July

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Augmented Reality

The Holojem technology uses a holographic rendering and interactive platform to create a 3D augmented reality experience for your customers, fantastic for millennials. holojem.com

price on request


Archive of Awe

Let the spectacular creations of the past inspire your customers’ desire to build their own collections. Five minutes looking at this gorgeous book filled with legendary treasures will give anyone serious jewelry goals. accpublishinggroup.com

$95

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Crystal Coffee Cup

This crystal-strewn travel mug is the perfect on-brand beverage receptacle for any discerning lover of jewelry or gemology. modcloth.com

$14.99


You’re a Gem

There are a lot of ring trays and catchall dishes around, but this one — with its glistening, geometric design and cheery message — is one of our favorites. shopwaitingonmartha.com

$22

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On the Rocks

This sleek malachite-inspired pattern whispers “remember, you’re in a jewelry store” without being overly on the nose or sacrificing an ounce of elegance. jonathanadler.com

$25

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SPONSORED VIDEO

Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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