Just over three-quarters (76 percent) of business leaders express confidence in having a comprehensive customer 360-view to deliver personalized experiences, new research from enterprise customer data platform Treasure Data found. However, just 25 percent of consumers share this sentiment regarding their favorite brands, revealing a significant perception gap.
Beyond that, the research highlights another notable finding – a whopping 88 percent of consumers believe that less than half of the content they receive from brands is relevant.
“As 2023 comes to a close, it’s worth reflecting on consumer expectations and taking an honest assessment of how to best meet their ever-evolving needs,” says Treasure Data CMO Mark Tack. “This research paints a clear and concerning picture: Despite brands’ best efforts, they struggle with messy, complex customer data challenges that limit their ability to understand and engage consumers effectively. As brands seek to level up their customer experiences in 2024 and beyond, it’s critical to invest in people, processes and technologies to chart a better path forward.”
Fast-changing technology appears to have made such disconnects fairly common; other recent surveys covered by Shop! that came to similar conclusions include “Small Retailers Struggle to Meet Shoppers’ Expectations” and “Data and Technology Disconnects Damage In-Store Experience.”
The Treasure Data report, titled “Data Driven Insights: Navigating the Consumer Landscape in 2024,” polled 1500 B2C C-level executives and 6000 consumers. Click here for more results from that effort.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
