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Digital Transformation

BriteCo's digital appraisals are free, easy and offer the chance to earn valuable rewards.





Digital Transformation


In response to the challenges of the last year, jewelers are revamping their websites and adding e-commerce, video sales calls, text messaging and more to grow their businesses. The lesson is clear: leveraging digital technology enhances customer relationships. BriteCo offers jewelers a unique opportunity to help digitize and optimize the traditional appraisal process while delighting customers with the ultimate convenience of instant insurance coverage. And, with the new BriteCo Rewards™ program, jewelers automatically earn rewards points redeemable toward gift cards when completing appraisals using BriteCo’s free cloud-based appraisal system.

BriteCo’s Free Appraisal System for retail jewelers streamlines the appraisal process saving retail jewelers time and money. Trusted by more than 2,400 retail jewelers across the USA, BriteCo gives jewelers:

•FREE, comprehensive Jewelry Appraisal Management System
•Professional looking appraisals in minutes with automated pricing guidelines
•Expedited replacement claims come back to your store
•Extra revenue
•Exclusive rewards program earns points for gift cards with every appraisal

Once an appraisal is finalized, customers automatically receive a no obligation jewelry insurance quote via text or email enabling them to get A+ rated insurance coverage in 2 minutes. BriteCo Personal Jewelry and Watch Insurance provides a fast, easy and affordable way to get an instant quote for replacement jewelry insurance from any device in 60 seconds or less at Customers can be fully insured worldwide for loss, theft, damage, or disappearance in under two minutes. With A+ rated insurance policies available as low as $5 per month and licensed in all 50 states plus DC, BriteCo jewelry insurance customers get:

•Full replacement coverage at 125% of appraised value
•No deductibles on standard policies
•Additional person insured at no extra cost
•Preventative maintenance coverage
•Monthly pay option with a 5% discount if premiums are paid annually.


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