Connect with us


Bucherer Reopens Las Vegas Flagship

Store’s makeover reflects watchmaker’s melding with Tourneau brand.




PHOTOGRAPHY:  Courtesy of Bucherer
PHOTOGRAPHY:  Courtesy of Bucherer

Bucherer is reopening its flagship boutique in The Forum Shops At Caesars in Las Vegas this month. Following more than a year-and-a-half of renovations and a complete redesign, the updated Tourneau|Bucherer space will offer watches, fine jewelry and art.

Since its purchase of American brand Tourneau in 2018, Swiss brand Bucherer has been working to blend the two. An integral part of that effort, the Bucherer 1888 TimeDome store – named in homage to the boutique’s domed ceiling – has two floors, a sweeping double staircase, and a curved dome in the center ceiling of the store.

Comprised of 18,848 square feet, the space is larger than the previous TimeDome (which made the Guinness Book of Records in 2005 as the largest retail watch store in the world) by ,000 square feet and is even larger than the brand’s New York flagship TimeMachine store by close to 500 square feet.

The store’s first floor includes a space dedicated to Rolex that includes a signature green on one wall, dark wood and special accents. It also offers Breitling, Cartier, Chanel, Carl F. Bucherer, Tag, Omega and Tudor timepieces.

The second floor of the TimeDome houses Bucherer Fine Jewellery along with merchandise from such brands as Chanel, Messika, and Rahaminov.

“It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship West Coast store for decades. Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career,” says Ira Melnitsky, CEO of Tourneau LLC and President of Bucherer USA. “We are proud to present such an enriching curation of luxury watch and jewelry brands, of one-of-a-kind pieces and of impressive art. We hope our clients enjoy the experience.”


Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at



Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

Promoted Headlines

Most Popular