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Bucherer Reopens Las Vegas Flagship

Store’s makeover reflects watchmaker’s melding with Tourneau brand.

Published

1 year ago

June 8, 2023

INSTORE Staff

PHOTOGRAPHY: Courtesy of Bucherer

Bucherer is reopening its flagship boutique in The Forum Shops At Caesars in Las Vegas this month. Following more than a year-and-a-half of renovations and a complete redesign, the updated Tourneau|Bucherer space will offer watches, fine jewelry and art.

Since its purchase of American brand Tourneau in 2018, Swiss brand Bucherer has been working to blend the two. An integral part of that effort, the Bucherer 1888 TimeDome store – named in homage to the boutique’s domed ceiling – has two floors, a sweeping double staircase, and a curved dome in the center ceiling of the store.

Comprised of 18,848 square feet, the space is larger than the previous TimeDome (which made the Guinness Book of Records in 2005 as the largest retail watch store in the world) by ,000 square feet and is even larger than the brand’s New York flagship TimeMachine store by close to 500 square feet.

The store’s first floor includes a space dedicated to Rolex that includes a signature green on one wall, dark wood and special accents. It also offers Breitling, Cartier, Chanel, Carl F. Bucherer, Tag, Omega and Tudor timepieces.

The second floor of the TimeDome houses Bucherer Fine Jewellery along with merchandise from such brands as Chanel, Messika, and Rahaminov.

“It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship West Coast store for decades. Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career,” says Ira Melnitsky, CEO of Tourneau LLC and President of Bucherer USA. “We are proud to present such an enriching curation of luxury watch and jewelry brands, of one-of-a-kind pieces and of impressive art. We hope our clients enjoy the experience.”

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”