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By The Numbers: Spotlight on Fast Sellers

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[h3]Spotlight on Fast Sellers[/h3]

By The Numbers: Spotlight on Fast Sellers

[dropcap cap=H]it that glowing ‘print’ button, it’s time again to see how you measure up against Joe Average?Jeweler. Monthly figures are below. Our highlight category is Fast?Sellers.[/dropcap]

In finance, red is rarely a good sign, even when, as here, it signifies your best performer. The reason: The average store is generating 75% of its sales from Fast Sellers. But these pieces account for only 10% of inventory. The take-away??Re-order those aces more regularly.

By The Numbers: Spotlight on Fast Sellers

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David Brown is president of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. You can contact him at [email protected]

[span class=note]This story is from the August 2008 edition of INSTORE[/span]

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Brown

By The Numbers: Spotlight on Fast Sellers

Published

on

{loadposition davidbrownheader}

[h3]Spotlight on Fast Sellers[/h3]

By The Numbers: Spotlight on Fast Sellers

[dropcap cap=H]it that glowing ‘print’ button, it’s time again to see how you measure up against Joe Average?Jeweler. Monthly figures are below. Our highlight category is Fast?Sellers.[/dropcap]

In finance, red is rarely a good sign, even when, as here, it signifies your best performer. The reason: The average store is generating 75% of its sales from Fast Sellers. But these pieces account for only 10% of inventory. The take-away??Re-order those aces more regularly.

Advertisement

By The Numbers: Spotlight on Fast Sellers

 


 

David Brown is president of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. You can contact him at [email protected]

[span class=note]This story is from the August 2008 edition of INSTORE[/span]

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

Advertisement

{loadposition xtra-browncolumn}

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Most Popular