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Don Muller: Can’t Buy This Kind of Cool

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Winner of 2010’s contest says that the accolade pays benefits every day.

Don Muller: Can’t Buy This Kind of Cool

This article originally appeared in the August 2011 edition of INSTORE.

Being chosen as INSTORE Magazine’s 2010 America’s Coolest Store in the small store category was a thrill of a lifetime. The award can never be taken away, and I will continue to put out the word that The Don Muller Gallery is the “Coolest.”

Having just completed the judging for the 2011 winners, I was surprised that more stores did not enter the contest. When I mentioned this to the editors at INSTORE, they replied that many retailers considered it too much work to even apply.

When I first decided to enter the contest, my manager and I divided up the responsibilities amongst our employees. We were each responsible for a particular part of the entrance requirements.

When everything was done, I realized that all of the work was well worth the effort, even if I didn’t place or win. It gave us an opportunity to update our website, have professional photographs of the gallery taken, re-examine our mission statement, and take a closer look at our advertising — all things that needed to be done!

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“I clearly remember how excited I was when I was told we had won first place in the contest. It literally made my hair stand up!”


Rather than looking at the amount of work to enter the contest as a hardship, we decided to treat it as a fun project that in the end would better the gallery.

Upon entering the contest I never thought we would win! My hope was that we would place in the Top 5 and be represented in the magazine.

I clearly remember how excited I was when I was told we had won first place in the contest. It literally made my hair stand up! My employees also shared in this excitement, and there is not a day that goes by that we don’t mention the award to customers. We proudly hang a banner outside the gallery proclaiming us to be the “Coolest.” There’s hardly a person who walks by and looks at the banner that doesn’t stop in to check out the gallery.

Being the “Coolest” has definitely been a boost for my business. I couldn’t afford to pay for the excitement and enthusiasm the award has generated for my business! So, before you think that applying is too much work, think again!

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LEARN HOW TO ENTER AMERICA’S COOLEST STORES

DEADLINE FOR 2016 CONTEST IS MARCH 15!


Don Muller is owner of The Don Muller Gallery in Northampton, MA, which was named America’s Coolest small jewelry store in INSTORE’s 2010 contest.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Commentary: The Business

Don Muller: Can’t Buy This Kind of Cool

Published

on

Winner of 2010’s contest says that the accolade pays benefits every day.

Don Muller: Can’t Buy This Kind of Cool

This article originally appeared in the August 2011 edition of INSTORE.

Being chosen as INSTORE Magazine’s 2010 America’s Coolest Store in the small store category was a thrill of a lifetime. The award can never be taken away, and I will continue to put out the word that The Don Muller Gallery is the “Coolest.”

Having just completed the judging for the 2011 winners, I was surprised that more stores did not enter the contest. When I mentioned this to the editors at INSTORE, they replied that many retailers considered it too much work to even apply.

When I first decided to enter the contest, my manager and I divided up the responsibilities amongst our employees. We were each responsible for a particular part of the entrance requirements.

Advertisement

When everything was done, I realized that all of the work was well worth the effort, even if I didn’t place or win. It gave us an opportunity to update our website, have professional photographs of the gallery taken, re-examine our mission statement, and take a closer look at our advertising — all things that needed to be done!


“I clearly remember how excited I was when I was told we had won first place in the contest. It literally made my hair stand up!”


Rather than looking at the amount of work to enter the contest as a hardship, we decided to treat it as a fun project that in the end would better the gallery.

Upon entering the contest I never thought we would win! My hope was that we would place in the Top 5 and be represented in the magazine.

I clearly remember how excited I was when I was told we had won first place in the contest. It literally made my hair stand up! My employees also shared in this excitement, and there is not a day that goes by that we don’t mention the award to customers. We proudly hang a banner outside the gallery proclaiming us to be the “Coolest.” There’s hardly a person who walks by and looks at the banner that doesn’t stop in to check out the gallery.

Being the “Coolest” has definitely been a boost for my business. I couldn’t afford to pay for the excitement and enthusiasm the award has generated for my business! So, before you think that applying is too much work, think again!

Advertisement

LEARN HOW TO ENTER AMERICA’S COOLEST STORES

DEADLINE FOR 2016 CONTEST IS MARCH 15!


Don Muller is owner of The Don Muller Gallery in Northampton, MA, which was named America’s Coolest small jewelry store in INSTORE’s 2010 contest.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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