Press Releases

Christopher Designs Introduces New Brand Video Campaign

It provides a peek into the everyday life of the modern, L’Amour woman.

Published

3 years ago

September 27, 2020

INSTORE Staff

(PRESS RELEASE) Christopher Designs, known for its patented diamond cuts and luxury fine jewelry, releases a stunning new video campaign, Life of L’Amour, that provides a peek into the everyday life of the modern, L’Amour woman. The video asset will be featured on Christopher Designs’ social and digital platforms as well as on their website.

The one minute video highlights the L’Amour Crisscut Bridal Collection which offers four center stone shapes – oval, cushion, pear, and classic, as well as selection of best-selling pieces from their high jewelry collection – most notably, six carat pear-shaped drop earrings as well as a radiant 11 carat diamond necklace.

Christopher Slowinski, president and head designer of Christopher Designs shares, “As a New York based design house nearing our 40th year, the city is our creative backdrop. We wanted to illustrate a day in the life of a modern, New York woman who is effortlessly stylish, hard-working, and magnetic. To me, she feels both inspirational and relatable.”

Life of L’Amour was shot in Fall 2020 at a private residence in New York City and was directed by Lenny Toussaint of Saints Projects.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”