Press Releases

Christopher Designs Introduces New Brand Video Campaign

It provides a peek into the everyday life of the modern, L’Amour woman.

Published

4 years ago

September 27, 2020

INSTORE Staff

(PRESS RELEASE) Christopher Designs, known for its patented diamond cuts and luxury fine jewelry, releases a stunning new video campaign, Life of L’Amour, that provides a peek into the everyday life of the modern, L’Amour woman. The video asset will be featured on Christopher Designs’ social and digital platforms as well as on their website.

The one minute video highlights the L’Amour Crisscut Bridal Collection which offers four center stone shapes – oval, cushion, pear, and classic, as well as selection of best-selling pieces from their high jewelry collection – most notably, six carat pear-shaped drop earrings as well as a radiant 11 carat diamond necklace.

Christopher Slowinski, president and head designer of Christopher Designs shares, “As a New York based design house nearing our 40th year, the city is our creative backdrop. We wanted to illustrate a day in the life of a modern, New York woman who is effortlessly stylish, hard-working, and magnetic. To me, she feels both inspirational and relatable.”

Life of L’Amour was shot in Fall 2020 at a private residence in New York City and was directed by Lenny Toussaint of Saints Projects.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”