(PRESS RELEASE) Christopher Designs, known for its patented diamond cuts and luxury fine jewelry, releases a stunning new video campaign, Life of L’Amour, that provides a peek into the everyday life of the modern, L’Amour woman. The video asset will be featured on Christopher Designs’ social and digital platforms as well as on their website.
The one minute video highlights the L’Amour Crisscut Bridal Collection which offers four center stone shapes – oval, cushion, pear, and classic, as well as selection of best-selling pieces from their high jewelry collection – most notably, six carat pear-shaped drop earrings as well as a radiant 11 carat diamond necklace.
Christopher Slowinski, president and head designer of Christopher Designs shares, “As a New York based design house nearing our 40th year, the city is our creative backdrop. We wanted to illustrate a day in the life of a modern, New York woman who is effortlessly stylish, hard-working, and magnetic. To me, she feels both inspirational and relatable.”
Life of L’Amour was shot in Fall 2020 at a private residence in New York City and was directed by Lenny Toussaint of Saints Projects.
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
