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Core 3.5 Lab-Grown Diamond Consumer Segments

Opportunities, strategies, and percentages for selling LGDs to consumers.

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Couple in a Maze courtesy of Ajay Anand
Couple in a Maze courtesy of Ajay Anand

(PRESS RELEASE) AUSTIN, TX — MVI Marketing LLC (THE MVEye), the leader in market research for the global gem, jewelry and watch industries, today announced the release of its latest report entitled THE MVEye’s Core 3.5 LGD Consumer Segments.

“We’ve been researching the consumer and trade lab-grown diamond markets since 2004. This report presents the core 3.5 consumer segments that our research has consistently pointed to as driving the explosive global growth of LGDs,” said Marty Hurwitz, CEO and co-founder of THE MVEye. “We have defined the opportunities, strategies and closing percentages successful jewelry retailers are achieving when selling LGDs to each of these consumer segments.”

Key findings revealed in the report include:

  • The five-year growth plan of consumer demographics shows a long runway of sales and profit opportunities with the Core 3.5 LGD consumer segments.
  • Ironically, these consumers are not all about the digital shopping experience. They are also very interested in custom designed jewelry and concierge experiences, in store, in social and on ecommerce sites…and they are willing to pay for it.
  • These consumer segments don’t buy products from stores, they buy from brands. The brands with the most opportunity to sell these consumers are those that share their values and offer them the ability to purchase seamlessly via any platform- when and where they want it.

The full report identifies each of the 3.5 consumer segments of the jewelry market that are currently purchasing, currently self-educating and likely future purchasers.

The complete study report is now available on The MVEye website. Subscribers to The MVI LGD Market Intel Report receive this report at no cost.

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For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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