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Core 3.5 Lab-Grown Diamond Consumer Segments

Opportunities, strategies, and percentages for selling LGDs to consumers.




Couple in a Maze courtesy of Ajay Anand
Couple in a Maze courtesy of Ajay Anand

(PRESS RELEASE) AUSTIN, TX — MVI Marketing LLC (THE MVEye), the leader in market research for the global gem, jewelry and watch industries, today announced the release of its latest report entitled THE MVEye’s Core 3.5 LGD Consumer Segments.

“We’ve been researching the consumer and trade lab-grown diamond markets since 2004. This report presents the core 3.5 consumer segments that our research has consistently pointed to as driving the explosive global growth of LGDs,” said Marty Hurwitz, CEO and co-founder of THE MVEye. “We have defined the opportunities, strategies and closing percentages successful jewelry retailers are achieving when selling LGDs to each of these consumer segments.”

Key findings revealed in the report include:

  • The five-year growth plan of consumer demographics shows a long runway of sales and profit opportunities with the Core 3.5 LGD consumer segments.
  • Ironically, these consumers are not all about the digital shopping experience. They are also very interested in custom designed jewelry and concierge experiences, in store, in social and on ecommerce sites…and they are willing to pay for it.
  • These consumer segments don’t buy products from stores, they buy from brands. The brands with the most opportunity to sell these consumers are those that share their values and offer them the ability to purchase seamlessly via any platform- when and where they want it.

The full report identifies each of the 3.5 consumer segments of the jewelry market that are currently purchasing, currently self-educating and likely future purchasers.

The complete study report is now available on The MVEye website. Subscribers to The MVI LGD Market Intel Report receive this report at no cost.




This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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