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OnSite Revolutionizes Jewelry Retailing With A Game-Changing Consumer Engagement Solution

A powerful alternative to costly Google Pay-Per-Click advertising with a proven ROI.




OnSite Revolutionizes Jewelry Retailing With A Game-Changing Consumer Engagement Solution

(PRESS RELEASE)CHICAGO, IL — DDK Marketing, a pioneering force in direct response consumer marketing campaigns for jewelry retailers, announces the ground-breaking launch of OnSite, a revolutionary technology that is set to transform the jewelry retailing landscape in the United States.

Pioneering a New Era in Consumer Engagement
In an era marked by digital transformation and evolving consumer behavior, jewelry retailers have faced an escalating challenge in balancing the cost of customer acquisition with their lifetime value. DDK Marketing recognized this growing dilemma and has responded with OnSite, a patented and proven marketing technology designed to precisely capture the attention of consumers actively searching for jewelry in this moment.

Key Features

  1. **Precision in Prospecting:** OnSite has the ability to identify and target individuals displaying a genuine interest in jewelry through their online keyword searches.
  2. **Seamless Data Translation:** By leveraging advanced algorithms, OnSite transforms these searches into valuable customer data, including the prospect’s name, home address, and email address.
  3. **Multi-Channel Engagement:** OnSite engages with potential customers on multiple fronts, including direct mail, email, digital ads, landing pages, and social media.
  4. **Ownership of Leads:** Crucially, jewelry retailers retain full ownership of the contact details of each lead generated through OnSite.

An Alternative to Costly Google Pay-Per-Click Advertising
In an industry where Google pay-per-click costs can soar as high as $20 per click, OnSite offers a proven and cost-effective alternative for connecting with jewelry shoppers. By targeting consumers directly and engaging them through various channels, OnSite empowers jewelry retailers to achieve remarkable results.

Kent Hallgren, President of DDK, points out: “Our jewelry customers are moving more and more of their digital ad budgets over to OnSite because the results are speaking for themselves. This is truly a ground-breaking technology.”

Exceptional Early Success Rates
Jewelry retailers who are already leveraging the power of OnSite are reporting a 5X ROI, and in some cases even more. Like the weekly campaign that Albert’s Jewelers, in Northwest Indiana, started with OnSite, that is showing a 9x ROI.

  • A prospect, in Albert’s geographic territory, searches online for a specific jewelry term or product.
  • OnSite’s proprietary technology identifies the signal and matches the prospect to their name and address.
  • OnSite delivers a direct mail offer, on behalf of Albert’s Jewelers and using Albert’s marketing assests, within days of their online search.

DDK Marketing has consistently demonstrated its commitment to innovation and forward-thinking marketing solutions. OnSite is the latest testament to their dedication to helping businesses thrive in a rapidly evolving marketplace.

For jewelry retailers seeking to harness the power of precision marketing and connect with consumers at the moment of intent, OnSite is poised to be a game-changer.

To learn more about OnSite and explore how it can revolutionize your jewelry retailing business, please visit here.

The OnSite deadline for a holiday season marketing campaign is 19 October 2023.

About DDK Marketing

DDK Marketing is a trailblazer in direct response consumer marketing campaigns, providing innovative solutions to businesses across various industries. With a proven track record of delivering exceptional results, DDK Marketing continues to lead the way in redefining marketing strategies.




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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