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MVEye Latest Birthday Gift-Giving Research Released

More U.S. birthdays in August than any other month .




MVEye Latest Birthday Gift-Giving Research Released

(PRESS RELEASE) CARLSBAD, CA — The earliest known mention of a birthday celebration (around 3,000 B.C.E.) was a Pharaoh’s. The Greeks added candles to cakes. Ancient Romans were the first to celebrate birthdays for the common man (but just the men). The contemporary birthday cakes were invented by German bakers in the 1800’s.

There doesn’t seem to be a defining history of when jewelry was given as birthday gifts, but we do know that 180,000 year old mummies have been found wearing self-adornment items Couldn’t some have been birthday gifts?

There are more U.S. birthdays in August than any other month. THE MVEye, a leading consumer research firm, has published its latest report providing valuable insights into this major gift-giving celebration.

THE MVEye asked female respondents point-blank what do they really want as a birthday gift?

  • Fine jewelry at 20% beat out flowers, spa treatments and event tickets
  • But retail gift cards, clothing came before jewelry/watches

For both women and men, a meal out is still the number one requested birthday gift as well as the one most given for both genders.

Birthday gift-giving has changed over the past 5 years.


Noted changes from our past research include a 35% increase in $100+ event tickets for her since 2021.

Other significant findings:

  • 38% of respondents said they spent $100+ for jewelry versus 65% said they spent $100+ for event tickets (even though only 11% of women really want event tickets as a birthday gift)
  • And in the category of gifts for him- 72% of gift givers spent $100+ on watch/jewelry gifts vs 43% who spent $100+ on event tickets.

Who is receiving birthday gifts?

Receiving a tangible gift, not just a greeting card, were 62% of spouses/partners, 62% of parents, and 57% of daughters. Best friends have now moved towards the top of the list with 54% receiving gifts. Siblings at 51% and sons at 49% round off the top 6.

The gap between the number of women and men who receive jewelry/watch is shrinking. Twenty-eight percent of respondents say that they have purchased jewelry/watches for women and 21% said for men, only a 7% difference.

What type of jewelry are women receiving?

  • Necklaces/pendants 77%
  • Bracelets and earrings both 68%
  • 87% of men said that they have purchased diamond stud earrings as birthday gifts for her

THE MVEye’s Birthday Gift-Giving Research Report provides valuable insights into the sentiments, gift preferences, and celebration plans surrounding birthdays. The study’s findings offer a glimpse into the connections between family and friends.

Download a free copy of the full report here.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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