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Creating Consumer Demand with Finished Diamond Jewelry

This strategy can prove beneficial during the holiday season and beyond, helping jewelers thrive in a competitive market.




Creating Consumer Demand with Finished Diamond Jewelry(PRESS RELEASE) GN Diamond has many compelling reasons for jewelers to buy natural finished diamond jewelry for stock, Inclusive of a 100% Guarantee.

  • Meeting Immediate Demand: Jewelers can cater to the majority of customers who prefer to make spontaneous purchases by having a readily available inventory of diamond jewelry. This can lead to increased sales and revenue during peak shopping seasons like the holidays.
  • Diverse Product Selection: GN Diamond’s range of diamond studs, tennis bracelets, and necklaces in various sizes and price points provides jewelers with a diverse product selection. This diversity can attract a broader customer base and enhance the chances of making sales to customers with different preferences and budgets.
  • Lab-Created Diamond Option: The availability of lab-created diamond studs at competitive price points enables jewelers to capture the market of price-conscious shoppers while still offering the allure of diamonds. This flexibility can help boost sales and cater to a wider audience.
  • Long-Term Confidence: GN Diamond’s 100% Sell Through Guarantee on natural diamonds and natural diamond jewelry provides jewelers with confidence when buying for stock. They can plan their inventory strategies with peace of mind, knowing that they have options for managing unsold stock.

In conclusion, purchasing natural, finished diamond jewelry for stock through GN Diamond offers jewelers several compelling advantages, including increased sales potential, a diverse product range, improved profit margins, flexibility in catering to various customer needs, and long-term confidence in their inventory management. This strategy can prove beneficial during the holiday season and beyond, helping jewelers thrive in a competitive market. GN Diamond is open 24/7 at,, or 800-724-8810.



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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