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FANA Moves Into Retail and Announces Opening of Flagship Store in SoHo

It’s happening in June.

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Fana Flagship in Soho
Fana Flagship in Soho

(PRESS RELEASE) NEW YORK — In June of 2023, FANA will be planting its roots in Manhattan with the opening of its first retail store. The heritage fine jewelry brand, led by Bobby Jain and empowered by wholesale success, has chosen 110 Wooster as their flagship’s location, solidifying SoHo as New York City’s premier shopping destination.

With bridal at the core of the brand, the family behind Fana holds a rich tradition of creating elegant jewelry for sophisticated clients that goes back several generations. Fana’s approach to design is fueled by their desire to create timeless, classic fine jewelry with a modern sensibility and the highest standards of craftsmanship and quality of materials. Jewelry pieces range from high jewelry featuring rare and outstanding stones to everyday jewelry that can be worn regardless of occasion.

At the forefront of technologic integration into the jewelry industry, the Fana flagship will redefine the jewelry store environment with the creative ambience of an art gallery. The flagship store will include an individualized customer experience, with design and sketch artists in store for couples seeking custom ring settings or other personalized jewelry. The flagship store will also feature exclusive pieces in a welcoming and approachable atmosphere for all new and returning customers.

“As a brand, we connect with SoHo’s artistic roots and eclectic mix of boutiques that make up its retail landscape,” says Bobby Jain, owner and CEO of Fana. “It’s the perfect location for our first, flagship store where we will create an environment that reflects the ultimate Fana experience.”

As a part of Manhattan’s newest luxury shopping experiences, Fana will collaborate with the thriving community surrounding them, incorporating local artists’ work into the store environment and décor.

Deeply connected to the pursuit of creating elegant jewelry for sophisticated clients, Fana will bring the same legacy of timeless fine jewelry and detailed craftsmanship to their manifestation of the client’s unique story, through a collaborative and comprehensive store experience.

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