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Gabriel & Co. Guides Retail Partners Through Uncertain Times

The company outlines its support programs.




NEW YORK — Gabriel & Co. supports industry partners with innovative omni-channel proprietary platforms and services.

Through bold, visionary thinking and cutting-edge technology, Gabriel has helped its retailers and their customers stay connected and profitable during these unprecedented times. To further champion retail partnerships, the family-owned and -operated brand continues to honor the commitment that retailers big and small receive full MSRP credit for all online purchases within their Gabriel Fashion eShop territory.

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Although Gabriel & Co. developed and established these online programs and services years ago, the COVID-19 pandemic demonstrates that the retail “store of the future” is a necessary element for today’s retail transactions.

As brick-and-mortar stores face numerous challenges, Gabriel & Co.’s Fashion eShop website seamlessly connects buyers directly to their local retail partners. Shoppers can browse the expansive fine jewelry collections and then purchase online. Plus they can also shop bridal options through the Bridal View-In-Store eShop or through their virtual “try-on” Gabriel Magic App. Additionally, Gabriel & Co. provides and leverages individualized content for each retailer’s social channels, including specialized shoppable assets and adaptive email marketing techniques. The results have been non-stop continuous transactions while increasing customer connections.

Consumers who shop online receive fine jewelry directly to their door, within seven to 10 business days.


Jack Gabriel, CEO and co-founder of Gabriel & Co., states, “The realization back in 2012 that online marketing and technical website advancements, would be the most relevant necessities for doing business in the future.”

Dominick Gabriel, SVP and co-founder, adds, “The pandemic just pushed this awareness into hyperdrive. We were even able to help retailers who recently reached out to us and quickly set them up to engage online with their customers.”

A few testimonials to share demonstrates Gabriel & Co.’s support to retailers:

Melissa Jacobson, marketing manager of Cumberland Diamond Exchange, says: “I’m honestly very grateful for everything Gabriel is doing right now to help us (all their retailers). I haven’t received daily support like this from any other vendor. Their digital platforms and email strategies are outstanding!”

Marybeth Cromwell, owner of Ray Jewelers, says: “Thank you for your help getting us through this crisis!  This sale would have never happened without your Fashion eShop website and digital tools.”

Christopher Simonetti, owner/CEO of Christopher William Jewelers Inc., says, “You’re one of the few providing support and product. Our customers were able to purchase a Gabriel ring and a wedding band I sold through ‘Virtual Engagement Appointment.’ Keep up the good work! Thanks for all your help….”


Amy D’Ambrosio, sales manager, Trinity Jewelers​, says, “Gabriel & Co. really stepped up during this unprecedented season and made it easy for us to offer their amazing products to our customers. The digital platform is easy to navigate and customers love having their purchases delivered right to their home. The email blast templates gave us great reasons to keep communicating with our customers. Thank you for providing us the tools to keep sales coming in during these weeks.”

To add to the company’s determination to support others, both Jack and Dominick also responded to the changing needs within their charitable initiatives. The resulting 91>19 Unisex Bracelet campaign shares a message of hope, strength and comfort while donating 100 percent of the proceeds to Jewelers For Children.

Retailers welcomed the opportunity to participate while also showing their support by placing orders for these bangles to gift to local essential healthcare heroes. MRT Jewelers in Rhode Island gifted 225 91>19 bangles to Miriam Hospital essential healthcare workers to say “Thank You.”

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The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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