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GN Diamond Presents: Get Ready for Vegas!

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This webinar is all about how to buy what’s hot, avoid what’s not, and build the right diamond inventory for your store! The trade show season is upon us, and most jewelers are taking stock of current inventory. With diamonds and diamond jewelry currently enjoying rising popularity, you need a buying strategy for any show you may attend. In this webinar, you’ll learn the steps you’ll need to take to make sure you’re buying what you need at the best price. Panelists Asaf Herskovitz of GN Diamond and sales trainer extraordinaire Shane Decker will give you all the info you need to buy at shows (or from home) most effectively.


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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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