Webinars

The State of Jewelry Retailing: Who’s Buying, Where and Why

Published

4 years ago

July 18, 2021

The pandemic has changed the face of the jewelry industry, and a new, more customer-centric and user-friendly era has begun. With the U.S. jewelry market expected to grow by $18 billion over the next five years, what are the trends driving this growth and who are the customers who will be making these purchases? In this one-hour session, the panelists discuss the findings of the recent demographic and psychographic study conducted by The Plumb Club, including how consumers in each generation (Baby Boomers, Gen Xers, Millennials and Gen Zers) are motivated to buy, as well as how the pandemic, technology, lab-grown diamonds and a movement toward social responsibility are affecting purchasing.

Panelists include Sam Sandberg, president of The Plumb Club and chairman of A.Jaffe; Paola De Luca, founder of The Futurist; and Michael O’Connor, marketing director of The Plumb Club. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.