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The State of Jewelry Retailing: Who’s Buying, Where and Why




The pandemic has changed the face of the jewelry industry, and a new, more customer-centric and user-friendly era has begun. With the U.S. jewelry market expected to grow by $18 billion over the next five years, what are the trends driving this growth and who are the customers who will be making these purchases? In this one-hour session, the panelists discuss the findings of the recent demographic and psychographic study conducted by The Plumb Club, including how consumers in each generation (Baby Boomers, Gen Xers, Millennials and Gen Zers) are motivated to buy, as well as how the pandemic, technology, lab-grown diamonds and a movement toward social responsibility are affecting purchasing.

Panelists include Sam Sandberg, president of The Plumb Club and chairman of A.Jaffe; Paola De Luca, founder of The Futurist; and Michael O’Connor, marketing director of The Plumb Club. Moderated by Trace Shelton, editor-in-chief, INSTORE.



It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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