Connect with us

Sponsored Webinars

GN Diamond Presents: Getting Ready for Xmas — How to Close Sales Quicker

mm

Published

on

GN Diamond Presents: Getting Ready for Xmas — How to Close Sales Quicker

The holidays will soon be upon us — and for jewelers, we all know it’s a pivotal time of the year. It’s the six weeks from Thanksgiving through New Year’s that will make or break a business. What better time to take a crash course on diamond selling to brush up on your technique?


Advertisement

SPONSORED VIDEO

He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

Promoted Headlines

Most Popular