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GN Diamond Presents: Getting Ready for Xmas — How to Close Sales Quicker

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GN Diamond Presents: Getting Ready for Xmas — How to Close Sales Quicker

The holidays will soon be upon us — and for jewelers, we all know it’s a pivotal time of the year. It’s the six weeks from Thanksgiving through New Year’s that will make or break a business. What better time to take a crash course on diamond selling to brush up on your technique?


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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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