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GN Diamond Presents: Getting Ready for Xmas — How to Close Sales Quicker

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GN Diamond Presents: Getting Ready for Xmas — How to Close Sales Quicker

The holidays will soon be upon us — and for jewelers, we all know it’s a pivotal time of the year. It’s the six weeks from Thanksgiving through New Year’s that will make or break a business. What better time to take a crash course on diamond selling to brush up on your technique?


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Ready to Move? Let Wilkerson Lead the Way

When Brockhaus Jewelry planned their move to a new location in Norman, Oklahoma, owners John Brockhaus and Brad Shipman knew exactly who to call for their moving sale: Wilkerson. "Having worked with Wilkerson before, choosing them again made perfect sense," says Shipman. "And our second partnership was even better than the first." The sale exceeded expectations, thanks to Wilkerson's strategic approach - starting with Brockhaus's existing inventory before carefully supplementing with additional pieces. "They made everything simple," Shipman adds. "From the outstanding consultant to the detailed planning, the entire process was seamless." It's why both partners enthusiastically recommend Wilkerson to fellow jewelers planning a move, remodel, or retirement sale.

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