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GN Diamond Presents: Getting Ready for Xmas — How to Close Sales Quicker

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GN Diamond Presents: Getting Ready for Xmas — How to Close Sales Quicker

The holidays will soon be upon us — and for jewelers, we all know it’s a pivotal time of the year. It’s the six weeks from Thanksgiving through New Year’s that will make or break a business. What better time to take a crash course on diamond selling to brush up on your technique?


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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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