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Here’s How Jewelers of America Is Promoting the Industry for the Holidays

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The group has expanded its outreach.

(Press Release) Jewelers of America is promoting holiday gift ideas and JA member jewelers through a variety of nationwide public relations and marketing activities. 

The trade association has expanded its outreach to consumers in advance of the holiday season through a multi-city television tour, a national digital advertising campaign, email promotions, online gift guides and an ammolite sweepstakes sponsored by KORITE.

JA spokesperson Amanda Gizzi appeared on over 30 morning shows nationwide on Nov. 29 to showcase holiday gift ideas, including gifts that give back and budget-friendly pieces. The segments featured JA supplier members’ jewelry and reiterated the importance of shopping with a reputable jeweler this holiday, like those who are members of Jewelers of America.

The following JA supplier members were featured on television as part of the holiday media tour: Alex Woo, Claudia Endler, Coomi, Diamond Empowerment Fund, Diamonds Unleashed, Gumuchian, KORITE, Lashbrook, Lika Behar, Meghna Jewels, Meredith Marks and Sandy Leong.

“Jewelers of America is heavily focused on increasing consumer excitement for buying fine jewelry, and our holiday promotions are putting jewelry in the spotlight as a top gift along with spotlighting our members store as a gift-giving destination,” said Amanda Gizzi, JA director of public relations and events.

“The Amazing Ammolite Jewelry Sweepstakes” sponsored by Korite ran in conjunction with the holiday promotion, which directed consumers to JA members’ stores and encouraged them to learn more about ammolite while increasing their desire for fine jewelry.

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JA will continue to promote fine jewelry and Jewelers of America-member jewelers throughout the month with digital advertising, a series of email blasts to consumers, holiday gift guides and social media campaigns.

Visit Jewelers of America’s website, jewelers.org, to watch a clip from the media tour and see the jewelry featured.

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