Millennials favor a lower-cost approach.
For many Americans, one month’s salary appears to be the magic number when it comes to engagement ring spending.
One month’s salary was the most popular answer across all generations in a new survey by TheCashlorette.com, a Bankrate Inc. company. It was the choice of 23 percent of respondents.
“Older millennials,” ages 27 to 36, were particularly likely to favor this answer. Forty-one percent of this group said it was appropriate to spend a month’s salary or less on an engagement ring. And another 3 percent said they favored spending absolutely nothing on a ring, CNBC notes.
Why do millennials favor a low-cost approach? CNBC quoted Sarah Berger of TheCashlorette.com saying they often have other priorities for their money.
She stated: “Older millennials could still be saddled with student loan debt, and many are trying to save for a down payment on a house.”
The telephone survey, conducted by Princeton Survey Research Associates International, included a representative sample of 1,001 adults living in the continental U.S.
Advertisement
The average price paid for an engagement ring in the first quarter of this year was $3,406, according to data released by research firm The Wedding Report.
That was virtually unchanged from 2016, when the average cost over the full year was $3,407.
Read more from TheCashlorette.com
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.