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Here’s the Best Way to Get Your Event Noticed

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(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: reaching out to the media.)

Here’s the Best Way to Get Your Event Noticed


Are you planning a cool event, like a choir singing in your store or a sommelier bringing specialty wines for a tasting, in your store during the holiday season?

To make sure the event gets the attention it deserves, be sure to contact local media, says Jen Cullen Williams of Luxury Brand Group.

And that invitation should include local bloggers, even if they don’t specialize in jewelry or fashion. Lifestyle or “mommy” bloggers have influence in the community, too.

Invite publishers of local newspapers and magazines who might bring along an editor. Consider partnering with a magazine that would be willing to provide you with a photographer as an added value for your advertising business.
Another way to get your name in the spotlight is to call local media and offer to provide expert tips on the anticipated holiday hot sellers.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Here’s the Best Way to Get Your Event Noticed

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: reaching out to the media.)

Here’s the Best Way to Get Your Event Noticed


Are you planning a cool event, like a choir singing in your store or a sommelier bringing specialty wines for a tasting, in your store during the holiday season?

To make sure the event gets the attention it deserves, be sure to contact local media, says Jen Cullen Williams of Luxury Brand Group.

And that invitation should include local bloggers, even if they don’t specialize in jewelry or fashion. Lifestyle or “mommy” bloggers have influence in the community, too.

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Invite publishers of local newspapers and magazines who might bring along an editor. Consider partnering with a magazine that would be willing to provide you with a photographer as an added value for your advertising business.
Another way to get your name in the spotlight is to call local media and offer to provide expert tips on the anticipated holiday hot sellers.

 

 

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular