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Here’s the Best Way to Get Your Event Noticed

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(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: reaching out to the media.)

Here’s the Best Way to Get Your Event Noticed


Are you planning a cool event, like a choir singing in your store or a sommelier bringing specialty wines for a tasting, in your store during the holiday season?

To make sure the event gets the attention it deserves, be sure to contact local media, says Jen Cullen Williams of Luxury Brand Group.

And that invitation should include local bloggers, even if they don’t specialize in jewelry or fashion. Lifestyle or “mommy” bloggers have influence in the community, too.

Invite publishers of local newspapers and magazines who might bring along an editor. Consider partnering with a magazine that would be willing to provide you with a photographer as an added value for your advertising business.
Another way to get your name in the spotlight is to call local media and offer to provide expert tips on the anticipated holiday hot sellers.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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Here’s the Best Way to Get Your Event Noticed

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: reaching out to the media.)

Here’s the Best Way to Get Your Event Noticed


Are you planning a cool event, like a choir singing in your store or a sommelier bringing specialty wines for a tasting, in your store during the holiday season?

To make sure the event gets the attention it deserves, be sure to contact local media, says Jen Cullen Williams of Luxury Brand Group.

And that invitation should include local bloggers, even if they don’t specialize in jewelry or fashion. Lifestyle or “mommy” bloggers have influence in the community, too.

Invite publishers of local newspapers and magazines who might bring along an editor. Consider partnering with a magazine that would be willing to provide you with a photographer as an added value for your advertising business.
Another way to get your name in the spotlight is to call local media and offer to provide expert tips on the anticipated holiday hot sellers.

Advertisement

 

 

Advertisement

SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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