Here’s the Best Way to Get Your Event Noticed

Published

7 years ago

November 14, 2016

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: reaching out to the media.)

Here’s the Best Way to Get Your Event Noticed

Are you planning a cool event, like a choir singing in your store or a sommelier bringing specialty wines for a tasting, in your store during the holiday season?

To make sure the event gets the attention it deserves, be sure to contact local media, says Jen Cullen Williams of Luxury Brand Group.

And that invitation should include local bloggers, even if they don’t specialize in jewelry or fashion. Lifestyle or “mommy” bloggers have influence in the community, too.

Invite publishers of local newspapers and magazines who might bring along an editor. Consider partnering with a magazine that would be willing to provide you with a photographer as an added value for your advertising business.
Another way to get your name in the spotlight is to call local media and offer to provide expert tips on the anticipated holiday hot sellers.

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Here’s the Best Way to Get Your Event Noticed

Published

7 years ago

November 14, 2016

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: reaching out to the media.)

Here’s the Best Way to Get Your Event Noticed

Are you planning a cool event, like a choir singing in your store or a sommelier bringing specialty wines for a tasting, in your store during the holiday season?

To make sure the event gets the attention it deserves, be sure to contact local media, says Jen Cullen Williams of Luxury Brand Group.

And that invitation should include local bloggers, even if they don’t specialize in jewelry or fashion. Lifestyle or “mommy” bloggers have influence in the community, too.