Connect with us

Here’s the Best Way to Get Your Event Noticed

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: reaching out to the media.)


Are you planning a cool event, like a choir singing in your store or a sommelier bringing specialty wines for a tasting, in your store during the holiday season?

To make sure the event gets the attention it deserves, be sure to contact local media, says Jen Cullen Williams of Luxury Brand Group.

And that invitation should include local bloggers, even if they don’t specialize in jewelry or fashion. Lifestyle or “mommy” bloggers have influence in the community, too.

Invite publishers of local newspapers and magazines who might bring along an editor. Consider partnering with a magazine that would be willing to provide you with a photographer as an added value for your advertising business.
Another way to get your name in the spotlight is to call local media and offer to provide expert tips on the anticipated holiday hot sellers.

Advertisement

 

 

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

News

Here’s the Best Way to Get Your Event Noticed

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: reaching out to the media.)


Are you planning a cool event, like a choir singing in your store or a sommelier bringing specialty wines for a tasting, in your store during the holiday season?

To make sure the event gets the attention it deserves, be sure to contact local media, says Jen Cullen Williams of Luxury Brand Group.

And that invitation should include local bloggers, even if they don’t specialize in jewelry or fashion. Lifestyle or “mommy” bloggers have influence in the community, too.

Advertisement

Invite publishers of local newspapers and magazines who might bring along an editor. Consider partnering with a magazine that would be willing to provide you with a photographer as an added value for your advertising business.
Another way to get your name in the spotlight is to call local media and offer to provide expert tips on the anticipated holiday hot sellers.

 

 

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular