INSTORE’s monthly round-up of what’s selling.

[componentheading]Hot Brands [/componentheading]Top-selling  jewelry brands for February*

[h4]Pandora (40), Chamilia (7), Elle (5), John Hardy (4), Rolex (4), 24K Rose Co. (3), Citizen (3), Everlon (3), Tacori (3), Trollbeads (3), CheriO (2), Cherie Dori (2), David Yurman (2), Frederic Duclos (2), Hearts On Fire (2), Hot Diamonds (2), Kameleon (2), Kho International (2), Luminox (2), Mark Tanzi (2), Personality (2), Rebecca (2), Rembrandt Charms (2), Sarah’s Hope (2), Simon G (2), Simon Golub (2), Steelx (2), World Trade Jewelers (2), Zable Beads (2)[/h4]

* Jewelry brands mentioned by more than one of the 187 Brain Squad members who responded when we asked what they’d be reordering in March.

Top-selling jewelry brands for January*

[h4]Pandora (28), Trollbeads (7), Chamilia (7), Everlon (3), Gabriel & Co. (3), Hot Diamonds (3), Tacori (3), Alwand Vahan (2), Citizen (2), Elle (2), Ivan Alan Jewels (2), John Hardy (2), LeStage (2), Rolex (2), SteelX (2), Zable Beads (2) [/h4]

*Jewelry brands mentioned by more than one of the 138 Brain Squad members who responded when we asked what they’d be reordering in February.

[componentheading]Hot Sellers [/componentheading]

[h3]Beads, beads, beads! — Steven Wardle; Forest Beach Design, Chatham, MA [/h3]

For Valentine’s, what sold were beaded necklaces in the $150-350 range; the rest of the month we sold quite a few simple gem-set studs from Kho International. — Eve Alfillé; Eve J. Alfillé Gallery & Studio, Evanston, IL

Sold a 1.55, a 2.30 and a 2.55 round diamond last month. Probably haven’t sold anything bigger than a 1.20 in three years. — Brian Holman; Holman Jewelers, Springfield, TN

We doubled sales in February from last year! Bold sterling chains and bracelets in the $150-$300 range sold very well. — Denise Oros; Linnea Jewelers, La Grange, IL

We just started carrying Personality bracelets, and the first customer bought five. — Cathy Grad; Caffray Jewelers, Hinsdale, IL

Sterling silver earrings — Ed Levin, Frederic Duclos, Nancy B. They are flying out our door! — Angela Doering; JC Jewelers, Jackson, WY
The new Shift Interchangable Jewelry line from Goldman-Kolber was a great seller for Valentine’s Day. — Rachel Hardester; Lee Ann’s Fine Jewelry, Russellville, AR

David Yurman, John Hardy, Rebecca and Leslie Green — we see a trend in high-end silver. — Julia Newton; Julia Newton Jewelry, Wilson, NC

We have been experimenting with great success with Hoover & Strong TruPd palladium alloy as a price-point alternative to platinum. — Francis Lynch; The Jeweler Studio, Mount Dora, FL

The Chelsea Taylor line (we met them at The SMART Jewelry Show last year) is flying out the door! — Stephenie Bjorkman; Sami Fine Jewelry, Fountain Hills, AZ

Omega and Breitling are selling like crazy — they make for a very appealing purchase! — Patrick McGlone; Jewels, St. Thomas, U.S.V.I.

[span class=note]This story is from the April 2010 edition of INSTORE[/span]