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How Sarine AI-Based Grading Will Change the Way You Sell Diamonds




How do you sell diamonds? Is it that much different from the way your competition sells them? What if you could elevate your store’s diamond presentation, providing exact, AI-based diamond grading reports complete with the 4C’s, light performance and the diamond’s journey from rough to polished? All of this is possible now with Sarine’s AI-based diamond grading. In this webinar, Matthew Tratner, Sarine Vice President, talks with Citrine Media’s Cheryl Kremkow about how easy it is to build your store’s own diamond brand using Sarine’s unparalleled technology.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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