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The Science of Modern Diamonds

Everything you need to know about today’s evolving diamond technology.

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Diamonds may take billions of years to emerge from the earth’s core to your display case, but the technology and methods used to maximize natural diamonds — and create lab-created diamonds — is evolving rapidly. Learn everything you need to know about today’s evolving diamond technology in this hour-long webinar with GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker. You’ll learn all the ways science is changing the game and what you need to know to successfully sell every type of diamond at retail.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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