I CANNOT BELIEVE THAT 2020, the crummiest year on record, yielded our very best December ever! Breaking records and achieving our personal best was a well-deserved victory for my team.
This year, working on a Christmas Bingo Card was full-on fun. Thank you, Jewelers Helping Jewelers, for the inspiration. Here are just a few of the squares we filled:
- Changing watch batteries in nasty, germ-ridden watches.
- A customer tracking up the whole floor only to buy silver earrings.
- A man buying for his wife and girlfriend.
- A finger-licker.
- Finding old earring holes.
- Customer: “Could you just polish these? I’m giving them as gifts” and “Could you wrap her other gift in the Linnea paper too?” Oh sure, I can polish these for you while you look around for something sparkly to add to your wish list. But we do not give our boxes out unless the items were purchased here, I’m sure you understand????
- Customer: “I recall that this rebuild/repair/custom job was estimated cheaper!”
- Customer: “I need my finger sized for a ring I bought on the internet.”
But there were feel-good stories, too:
One of my best customers succumbed to cancer in November. On her death bed, she told her daughters to tell me, “I love her and she always brought me so much joy.” The daughters came in right before Christmas with their mom’s signature, which we incorporated into gold rings. When they picked the rings up, there were laughter, tears and joy.
Second story: Customer had emergency heart surgery for a rare affliction. Once the family was notified that he was probably going to die, they gathered around his bed, held hands with him and prayed. Against all odds, he recovered fully. The family saved the seven wires that had held his chest together and brought them to me to make into a cross. It took weeks to come up with a plan: I had limited material and I had to create it, then wrap it in a border of white gold and laser it in place.
There is a joy, a peacefulness and a satisfaction that’s difficult to put into words, but every goldsmith knows that feeling.
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We are part of an amazing industry that shares the most intimate life moments with our customers.
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
