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INSTORE’s Brain Squad Members Share Their Hottest Sellers From July




Noam Carver oval engagement ring

A wide twist Noam Carver oval engagement ring in 14K yellow gold, $659,

Ovals, ovals and in case I forgot to mention, ovals. We are crushing it with Noam Carver by CrownRing. Can’t say enough about how awesome this company is. — Michael Kanoff, Michael’s Jewelers, Yardley, PA

Top-Selling Jewelry Brands in July

Gabriel & Co. (11), Lashbrook (7), Hearts On Fire (5), Stuller (5), Allison-Kaufman (3), Coast Diamond (3), Ostbye (3), Simon G (3), Tacori (3), A. Jaffe (2), ArtCarved (2), Benchmark (2), Camelot (2), CrownRing (2), John Bagley (2), Lafonn (2), Mark Schneider (2), Rego Designs (2), Schurhammer Mfg. (2), Vahan (2)

* Brands mentioned by more than two of 175 Brain Squad members when we asked what they would be reordering in August.

  • Wedding jewelry is selling in filigree and halo designs, especially in rose and yellow gold. We have a wide variety of price ranges and styles that have strong appeal from John Bagley. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Lashbrook wedding bands have been a stand-out for the new grooms. Being able to tailor their wedding bands to their own personality makes for a long-lasting customer. The new brides have continued to go with the fine line of Gabriel & Co. diamond bands in all sizes and price points. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • Moissanite for millennials! These are selling far above and beyond diamonds for our studio. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Anything made by Ostbye. Starting to add some more yellow gold rings into stock as well. — Sue Parker, Nyman Jewelers, Excanaba, MI
  • We recently did well with selling add-a-pearls for wedding attendant gifts. Our most popular brands for wedding jewelry and accessories, which we attribute both to the styles and the price points, are: men’s money clips, the Black Label sterling and CZ collections from Kelly Waters, and ELLE. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Vintage engagement rings circa 1900-1920 had a strong showing this year. Thank goodness for Hugo Kohl being able to fill in the pieces that are getting harder to find. Stuller wedding bands have a wide range of metals, styles and finishes that supplied so many options this season. Custom design still led the pack in what continues to be a fantastic bridal season. — James Doggett, Doggett Jewelry, Kingston, NH
  • Halo bridal and antique look, also more rose gold and two-tone gold bridal. We are seeing a new trend to simple solitaires, as well as very thin engagement rings with diamonds on the shank. — James Gattas, James Gattas Jewelers, Memphis, TN
  • Fana, Hearts On Fire and Tacori. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Doing very well with the split shank halo mountings from Facets USA! — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • We have been doing well lately with the Showcase app from Stuller. We have it as part of our website, but we seem to do much better when people are shown how to use it on our showroom computer — then they go home and play around with it. Once I take a couple minutes to show people how to use it, they love it. Not sure why more people do not use it directly from my website. — Cliff Yankovich, Chimera Design, Lowell, MI

This article originally appeared in the September 2017 edition of INSTORE.


What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



Wilkerson Testimonials

Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

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From Antonini’s 100th Anniversary Collection to Lab-Grown Diamond Tennis Bracelets, These Are New Collections for October

And don’t miss these affordable, “hovering” pearls.




Clouds of Pearls

The ZSISKA Floating Pearl collection is lustrous pearl beauty as you’ve never seen it before. Ethereal pearls encased in resin seem to hover between crystal beads, secured by magnetic closures and at a price point that makes these designs accessible to any jewelry lover.

Wire necklace with resin-coated pearls, crystal beads, and magnetic closure.


Dreamy Dainties

The debut collection from Cari Streeter Fine Jewelry is a buffet of wonderfully affordable, appealingly designed everyday luxuries that your customers will love to love. Expect delicate chains with sparkling diamonds and small but substantial charms, all available in 14K yellow, pink, or white gold.

14K yellow gold and diamond necklace.



Keepin’ It 100

Happy centennial to Italian brand Antonini Milano, which has released a gorgeous collection in honor of its 100th birthday! The new Anniversary100 collection, an homage to the brand’s rich history, is a bold and sensual celebration of gold’s malleability and sheen.

18K yellow gold earrings with diamonds.


A Perfect Fit

Love Clicks is a collection dedicated to the love that people have for one another. These cleverly designed customizable birthstone puzzle rings fit seamlessly together into colorful stacks, offering a gorgeous way for your customers to wear a reminder of the most precious people in their lives.

14K white and yellow gold ring stack with ruby, emerald, diamond, and sapphire.


It’s Love-Love

Lark & Berry’s new Tennis collection makes the iconic diamond tennis bracelet more accessible than ever before by rendering this classic beauty in the brand’s bright, clean lab-grown diamonds. The collection encompasses a number of pieces — simple necklaces, linear earrings, and of course the bracelet — all inspired by the tennis bracelet’s straightforward perfection.

14K white gold bracelet with lab-created diamonds (1.80 TCW).


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Tools and Services

Become A Wizard, Newest Updates and More Service News This Month




Fish Your Wish

Salmon Gold is a new initiative from RESOLVE that is dedicated to the careful re-mining and restoration of Alaskan streams and fish habitats that were negatively affected by past mining operations. Gold from this worthwhile project is already in the supply chains of Tiffany & Co. and Apple.

Become A Wizard

Gemewizard, a leader in digital solutions for the analysis, description, pricing and trading of colored gemstones and colored diamonds, has launched Gem Color Academy, a new interactive online course for colored stone grading. Includes comprehensive online resources as well as course notes, at-home gem kit, and one year Gemewizard subscription.


Refreshed Reporting

The Jewelers Board of Trade (JBT) has released an updated version of its Credit Report. After a full redesign, the new JBT Credit Report features a convenient front-page overview section, new charts, and live linking of summary information to its source.

Thinking Pink

The Gemological Institute of America (GIA) has released a software update for its GIA iD100 gem testing device. With the update, the GIA iD100 can now distinguish natural pink diamonds from lab-grown (HPHT and CVD) diamonds and diamond simulants.

24K Winners

Congratulations to the Jewelers 24 Karat Club of Southern California’s 2019 Honorees! The organization recently honored Bill Jones of Sissy’s Log Cabin and Ruben Bindra of B & B Fine Gems for Excellence in Service and presented a Lifetime Achievement Award to Terry Chandler of Diamond Council of America.

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Jewelry Pro Gear

Diamond Drinks, Crystal Straws and More Gear for Jewelry Pros

This stuff for your store includes a new mobile app for clienteling.




Succulent Storage

This irresistible cactus cutie is ready to safeguard any jewel that you need it to hold. Handmade by Paint My Dream and charming enough to cheer up any display, counter or nightstand that needs a darling designated jewelry landing spot.


Gorgeous Glasses

This clever vessel brings a new meaning to the phrase “on the rocks.” We can’t guarantee that the sparkling diamond half-immersed in the base of this glass will make your beverage taste even better, but we think it’s pretty likely.



See You on the ‘Book

Clientbook is a mobile app created to help sales associates build and strengthen relationships with clients. Associates can contact clients through the app, which also stores client histories, important milestones and reminders to reach out for life events like birthdays and anniversaries.

Custom pricing upon request

Jewel Tales

Adrienne Rubin’s new book, Diamonds And Scoundrels: My Life In The Jewelry Business, tells the story of the author’s fascinating career through the ‘70s, ‘80s, and ‘90s. It’s a tale of determination, growth, and the unique challenges that face a woman who seeks both personal and professional fulfillment.


Sipping Pretty

Reusable straws are still a red-hot item for those who like to stay green, and these beautiful crystal-adorned straws are the height of sustainable style. All crystals are fair-mined, and all straws are food-safe stainless steel. Stainless steel straw with amethyst:


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