Connect with us


INSTORE’s Brain Squad Members Share Their Hottest Sellers From July




Noam Carver oval engagement ring

A wide twist Noam Carver oval engagement ring in 14K yellow gold, $659,

Ovals, ovals and in case I forgot to mention, ovals. We are crushing it with Noam Carver by CrownRing. Can’t say enough about how awesome this company is. — Michael Kanoff, Michael’s Jewelers, Yardley, PA

Top-Selling Jewelry Brands in July

Gabriel & Co. (11), Lashbrook (7), Hearts On Fire (5), Stuller (5), Allison-Kaufman (3), Coast Diamond (3), Ostbye (3), Simon G (3), Tacori (3), A. Jaffe (2), ArtCarved (2), Benchmark (2), Camelot (2), CrownRing (2), John Bagley (2), Lafonn (2), Mark Schneider (2), Rego Designs (2), Schurhammer Mfg. (2), Vahan (2)

* Brands mentioned by more than two of 175 Brain Squad members when we asked what they would be reordering in August.

  • Wedding jewelry is selling in filigree and halo designs, especially in rose and yellow gold. We have a wide variety of price ranges and styles that have strong appeal from John Bagley. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Lashbrook wedding bands have been a stand-out for the new grooms. Being able to tailor their wedding bands to their own personality makes for a long-lasting customer. The new brides have continued to go with the fine line of Gabriel & Co. diamond bands in all sizes and price points. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • Moissanite for millennials! These are selling far above and beyond diamonds for our studio. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Anything made by Ostbye. Starting to add some more yellow gold rings into stock as well. — Sue Parker, Nyman Jewelers, Excanaba, MI
  • We recently did well with selling add-a-pearls for wedding attendant gifts. Our most popular brands for wedding jewelry and accessories, which we attribute both to the styles and the price points, are: men’s money clips, the Black Label sterling and CZ collections from Kelly Waters, and ELLE. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Vintage engagement rings circa 1900-1920 had a strong showing this year. Thank goodness for Hugo Kohl being able to fill in the pieces that are getting harder to find. Stuller wedding bands have a wide range of metals, styles and finishes that supplied so many options this season. Custom design still led the pack in what continues to be a fantastic bridal season. — James Doggett, Doggett Jewelry, Kingston, NH
  • Halo bridal and antique look, also more rose gold and two-tone gold bridal. We are seeing a new trend to simple solitaires, as well as very thin engagement rings with diamonds on the shank. — James Gattas, James Gattas Jewelers, Memphis, TN
  • Fana, Hearts On Fire and Tacori. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Doing very well with the split shank halo mountings from Facets USA! — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • We have been doing well lately with the Showcase app from Stuller. We have it as part of our website, but we seem to do much better when people are shown how to use it on our showroom computer — then they go home and play around with it. Once I take a couple minutes to show people how to use it, they love it. Not sure why more people do not use it directly from my website. — Cliff Yankovich, Chimera Design, Lowell, MI

This article originally appeared in the September 2017 edition of INSTORE.


What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

Promoted Headlines


Brides Are Wearing This Red-Carpet-Inspired Diamond Jewelry, But It’s Not Rings

Hint: They’re often delicate and lacy.




THIS SEASON, BRIDES ARE taking their cue from the necklaces they saw on red carpets, particularly the elegant styles seen at Cannes Film Festival 2019. The standout diamond necklace hits a responsive cord among the wedding set. Delicate and lacy, often with a floral or celestial motif, these necklaces are striking without being overpowering, and they are versatile enough to shine on long after the big day has passed.


18K gold Star necklace with diamonds (8.46 TCW).




18K white gold Glow necklace set with diamonds (1.75 TCW).


Penny Preville

18K gold tiara necklace with diamonds (8.41 TCW).


Continue Reading

Tools and Services

The Gold Book from Royal Chain and More of This Month’s Service News

For true lovers of gold…




Worthy of Royalty

New from Royal Chain, The Gold Book 2019 is here to delight true lovers of gold. The collection offers a wide range of styles and price points, from edgy trend pieces to iconic classics and even men’s jewelry.

Congratulations, Madame President

The Contemporary Jewelry Design Group (CJDG) has announced that Judi Powers of Judi Powers Jewelry is the association’s new president. CJDG is a prominent national organization dedicated to the promotion of creative jewelry design and integrity and ethics in both business and design.

Flawless Clarity

The Diamond Producers Association has expanded its educational offerings to drive viewers to the DPA’s Total Clarity, an advocacy platform that shares beneficial information about the global diamond sector. Includes free social media assets, static images and video.

A Whirl of Pearls

The Cultured Pearl Association Of America’s 10th Annual International Pearl Design Competition (IPDC) is now open! Entries must be submitted by Oct. 4 and winners will be chosen on Nov. 1.

On the Shelf

Ritani’s new Virtual Shelf iPad app allows retailers to offer their customers access to an inventory of certified conflict-free diamonds and jewelry. Virtual Shelf can also be used to sell to other program partner retailers.

Continue Reading


A Millennial-Focused Bridal Line and More New Collections for September

A sister line to Anzie launches.




Token of Affection

After making a huge splash with her repurposed antique love token pendants, indie darling Heavenly Vices has launched a new line of luscious signet rings! These eye-catching designs are inspired by the engravings on Victorian-era love tokens.


14K white gold earrings with diamonds (0.60 TCW)

Edgy Essentials

The latest extension to Facet Barcelona’s popular trends line include some truly terrific new additions. The collection is bursting with cutting-edge takes on classic pieces, perfect for the stylish shopper who wants to make sure their everyday look turns heads.



14K white gold band with sapphires (0.02 TCW)

As Millennial as Avocado Toast

Kirk Kara’s newest millennial-focused wedding set designs are a low-budget, high-style dream come true. A collection of sweet, fresh styles characterized by clean lines with romantic details and friendly price points. 14K white gold engagement ring with rose-cut diamond (0.50 TCW) and sapphires: $2,980


14K yellow gold pendant necklace with diamonds and topaz.

Canadian Creations

Handmade in Montreal using only ethically sourced gemstones, JAC + JO is the sister company of popular Canadian brand Anzie. The new JAC + JO is a gorgeous, price-sensitive collection of simple, empowering and easy-to-love designs. A portion of JAC+JO sales are donated to women’s interest groups.


Copper allow or nickel silver cuff bracelet.

A Warrior’s Wrist

Whether it’s a goal, a reminder, a rallying cry, or a declaration of triumph accomplished, this cuff bracelet is going to mean everything to someone. For the #Survivor and #Fighter who deserves a daily tribute to their strength.


Continue Reading

Most Popular