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It Started with a Watering Can

Once you start accepting really odd jobs, there’s no knowing where it will end.

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It Started with a Watering Can

WHEN I WAS newly opened, I had a customer come in with an expensive watering can she used in her garden. She asked if we could put some solder on a part that leaked. I mentioned that we don’t work on watering cans, and she asked why not. I didn’t have an explanation, so we did it. Since then, we have put rhinestones on belts and shoes and even put a rhinestone in a bra/bikini top. (They never came and picked up the bra.) — Bill Brundage, Bill Brundage Jewelers, Louisville, KY

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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