Connect with us

Headlines

Jewelry Brand to Lay Off 40+ Employees

mm

Published

on

It will concentrate on more affordable pieces.

Job cuts are imminent at De Grisogono, a Switzerland-based maker of jewelry and watches, Reuters reports.

Citing “challenging conditions” in certain markets, the company said it would eliminate 31 jobs in Switzerland. And it said it would cut as many as 10 elsewhere, according to the news agency.

In all, De Grisogono currently employs 104 people.

Reuters reports that the firm plans to concentrate on more affordable jewelry.

De Grisogono was launched in 1993 by Fawaz Gruosi, a pioneer in black diamonds. In December 2017, IDEX Online reported that Sodiam, a state-owned diamond company in Angola, was divesting its interest in the company.

Read more at Reuters

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular