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Celebrity Jewelry

Judge the Jewels: Is Hailey Bieber’s Bulbous “B” Beautiful?




The sighting: Model Hailey Bieber has a new favorite piece of jewelry! She wore it out and about in NYC and to a recent event for her beauty line.

The jewels: Bieber’s B pendant was a custom project by NY celebrity jeweler Alex Moss, who posted the completed piece on their Instagram.

We don’t have any specs, but the scale of the B on Bieber’s neck and in the Alex Moss Instagram video shows that it’s quite substantial, probably at least two inches from top to bottom and nearly as big in width.

The Alex Moss video reveals the B also has a textured gold reverse side, so it’s either hollow in the middle with a decorative back or solid gold all the way through. With the amount of metal involved and the fact that it’s absolutely covered in diamonds, and I think we can assume a pretty high price point.

The trends: Initial/monogram necklaces come and go, but what’s really notable here is the scale of this piece. It’s much bigger than average the dainty daily initial pendant – but Bieber is wearing it repeatedly and with different outfits, just like any customer would do with a personalized piece they’re excited about.

Perhaps the dainty scale of daily go-to pieces is due for a size increase?

What do we think? I’m going to be honest with you here, friends…I really dislike the style of this piece. As a fellow “B,” I’ve spent many years looking at letter B monograms apparently I’ve developed some very strong opinions on the subject.

I find this B to be awkward looking and excessively bulbous. It doesn’t feel pretty or cute or chic to me, it feels swollen. It’s impressive only because of how much it must have cost, and that’s not a very interesting measurement of style.

That said: Bieber clearly acquired this, loves it, and is wearing it repeatedly. I do enjoy when celebs own and enjoy their own jewelry, so I give this piece credit for that. It’s just not my cup of tea.

Judgement: 6/10 because I don’t like the design but I do love a celeb repeat jewelry favorite.


Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.



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